Manager: Digital Marketing at The South African Broadcasting Corporation (SABC)

KEY ACCOUNTABILITIES

DEVELOP AND IMPLEMENT STRATEGY

• Provide support and input in the development and implementation of the Corporate Affairs and Marketing strategy.
• Develop Digital Marketing strategy in line with the Corporate Affairs and Marketing strategy.
• Provide strategic direction to SABC brands in terms of defining objectives, strategy and development of business strategies to be implemented on digital media platforms
• Cascade Digital Marketing strategy across all SABC platforms
• Review and Report on the achievement of business units’ objectives

BUSINESS OPERATIONAL EFFICIENCY

• Build, plan and implement the overall digital marketing strategy
• Develop and manage a CRM strategy for the SABC group
• Develop and implement a paid media strategy for all digital campaigns
• Manage all digital media buying activities for the
• Manage uniformity across the rest of the digital teams within the sub-brands
• Stay up to date with the latest technology and best practices
• Manage and oversee different digital marketing channels including website performance, social platforms, ecommerce platforms, etc
• Oversee all the company's social media accounts
• Measure and manage online content
• Track SEO and Google Analytics data and make complex analysis
• Build an inbound marketing plan
• Measure ROI and KPIs
• Prepare and manage digital marketing budget
• Anticipate sales performance trends
• Lead digital marketing team
• Research competition, investigate benchmarks and provide suggestions for improvement

GOVERNANCE RISK AND COMPLIANCE

• Develop and review internal control measures to ensure good governance.
• Monitor and report on the operational risk and compliance.
• Implement internal control measures to ensure good governance and compliance.
• Oversee the management of digital stakeholder management risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
• Monitor compliance in line with OHS Act.
• Monitor execution of internal risk audits and address gaps and

FINANCIAL MANAGEMENT

• Oversee unit operational expenditure against approved budget and introduce corrective measures to ensure financial discipline and accountability.
• Ensure that the operational budget is managed in such a way as to assure no wasteful expenditure.

STAKEHOLDER MANAGEMENT

• Build strong relationships with the SABCs digital stakeholders
• Foster relationships with key external stakeholders such as agencies, and other digital service providers
• Position the SABC as the preferred digital media partner for commercial transactions across South Africa’s diverse market segments.

LEADERSHIP AND PEOPLE MANAGEMENT

• Effective implementation of Performance Management System in accordance with organisational policy and procedures.
• Ensure adequate staffing for workload, succession planning and effective leadership.
• Effective briefing and communication with departmental staff.
• Career Development Plans (CDP) for all staff members.
• Provide direction on the retention and attraction of staff.
• Ensure efficient management of staff, including succession planning and effective leadership.
• Contract and Manage Performance Management System in accordance with organizational policy and procedures within the unit.
• Manage all information sources and create good relationships with key business decision makers.
• Career Development Plans (CDP) for all staff members..

QUALIFICATIONS AND EXPERIENCE:

• Bachelor’s degree in Marketing, digital marketing, Digital technologies, or a related field.
• 7+ years marketing experience, with at least 3 years in middle-management
• Relevant Digital Marketing certifications
• Detailed knowledge of SEO Google Analytics and CRM software and web traffic metrics
• 3 years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Familiarity with web design
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills

ADVANTAGE:

• Broadcasting/Media/FMCG experience
• Additional languages – South African and/or other African languages