Market Research Analyst at BCE Foodservice Equipment

Key duties and responsibilities will include, but will not be limited to:

• Provide competitive analysis on BCE’s market offerings, identify market trends, pricing/business models, sales, and methods of operation.
• Provide strong and timely financial and business analytic decision support to business partners and various organisational stakeholders.
• Participate in regular meetings with management, assessing and addressing issues to identify and implement improvements toward efficient operations.
• Evaluate key performance indicators, provide ongoing reports, and recommend business plan updates.
• Collect data on Dealers, End-users, competitors, and the marketplace and consolidate this information into actionable items, reports, and presentations.
• Understand business objectives and design surveys to discover prospective Dealers and End-Users preferences.
• Compile and analyse statistical data using modern and traditional methods to collect it.
• Interpret data, formulate reports, and make recommendations.
• Remain fully informed on market trends, other parties research and implement best practices.
• Tracking and forecasting market trends.
• Monitor and predict sales and marketing trends.
• Measure how well marketing strategies and programmes are working.
• Develop and evaluate ways to collect data including opinion polls, questionnaires, and surveys.
• Convert findings and complex data into tables, written reports and graphs that can be understood.

Requirements and skills:

• Matric/Grade 12
• Bachelor’s degree in marketing research, Statistics, Math, or related field required.
• Some related experience preferred.
• Ability to interpret large amounts of data and to multi-task.
• Driver’s license
• Advanced analytical skills with experience collecting, organising, analysing, and disseminating abundant information with accuracy.
• Advanced Microsoft Excel.

Skills and Knowledge:

• Entrepreneurial mindset, with an innovative approach to business planning
• Creativity
• The ability to present findings in a polished way.
• Data visualisation and interpretation skills
• Effective communication skills
• Cleansing and preparing data
• Analysing and exploring data
• Expertise in statistics
• Analysing and visualizing data
• Reports and dashboards
• Communication and writing
• Solution-oriented
• Proven Market Research Analysis experience
• Ability to interpret large amounts of data and to multi-task.