Marketing Analyst- homechoice (Southern Suburbs (Cape)) at HomeChoice Holdings Limited

Description

• We are seeking a Marketing Planner/Analyst to drive marketing performance within our Showrooms and Sales Agents channels.
• In this role, you'll combine strategic marketing skills with strong analytical abilities to measure, optimize, and report on campaigns.
• You will be responsible for channel planning, performance forecasting, and real-time monitoring, turning data into actionable insights to foster customer acquisition and business growth.

What you will love doing in this role

Marketing Planning & Forecasting

• Manage the channel business planning and performance reporting for the Showrooms and Sales Agents channels.
• Set and track key marketing metrics, including campaign and activities KPIs, sales performance, ad spend efficiency, customer basket value and new customer acquisition.
• Accurately forecast campaign sales and marketing budgets to provide the business with a clear and realistic roadmap to meet financial objectives.
• Monitor performance trends and adjust forecasts timeously to reflect internal and external shifts.

Campaign Performance Monitoring

• Monitor showroom marketing campaign performance in-store and through sales agents, identifying underperformance and initiating timely tactical responses.
• Analyze the effectiveness of all in-store marketing activities, including promotions, displays, merchandising, signage, and customer touchpoints. 

Data-Driven Insights & Reporting

• Provide insightful reporting and analysis across weekly sales, monthly management packs, quarterly reviews, campaign retrospectives, and ad hoc business needs.
• Analyse trends relating to key variables (e.g., product uptake, regional performance, customer behaviour) and develop data-backed proposals for improvement.
• Work closely with business units to develop, refine, and maintain reporting dashboards that provide real-time visibility into campaign performance, sales metrics, and customer behaviour.

Conversion & Sales Pipeline Optimization

• Engage and challenge business units to improve conversion from Intake to Net Sales Value (NSV) by aligning with sales funnel objectives.
• Monitor campaigns and channel performance to ensure NSV targets are achieved, identifying and driving proactive actions to close gaps.

Cross-Functional Collaboration

• Collaborate with Operations, Visual Merchandising, CRM, Data Science, and Product Merchandising teams to plan and execute high-impact, insight-led in-store marketing campaigns.
• Partner with visual merchandising to analyse and optimize layout, displays, and signage to influence shopper behaviour and drive conversions.
• Work with Data Science to develop and apply customer segmentation strategies that enhance campaign targeting and effectiveness.

Customer & Business Growth Contribution

• Leverage analytics to increase customer demand, drive basket size, and improve overall footfall-to-sale conversion.
• Contribute to the ideation and analysis of in-store innovations, experiences, or incentive strategies that deliver incremental growth and customer engagement.
• Stay informed on retail and customer trends to make proactive, insight-led marketing recommendations that support strategic objectives.

Requirements
What you’ll need to do this role

• A Business Science / BCom / Finance / Stats / Marketing Degree and/or CIMA qualification
• Minimum of 2 years’ experience planning (preferably within a retail/marketing environment)
• Passionate about data, insights, and analytics with a creative flare
• Excellent cross-functional team management skills
• Advanced Microsoft Excel skills

Behaviors we love

• Wow my customer 
• Walk in my customers’ shoes
• Deliver on my promises
• Deliver insight-led solutions my customers need
• Treat the business as my own
• Take accountability
• Be curious, creative & explore opportunities
• Do it right & at the right time
• Play as a team
• Be helpful
• Be inclusive
• Find the fun