Marketing Analyst - Umhlanga at Hollywoodbets

You Bring:

•  4 years’ experience in Marketing, Data Analytics, E-Commerce
•  4 Years’ experience within a Management Role
•  A Valid Driver’s License with own vehicle

Advantageous:

•  A relevant Marketing degree

What You’ll Do for The Brand:
The role may include but is not limited to:

Strategic Planning & Implementation:

• Work closely with the marketing and Leadership Teams to provide analytical support and review the effectiveness and performance of new and existing marketing activities; including but not limited to Ad campaigns, PR and Comms, Promotions, Sponsorships, Events, Ambassador Programmes, Affiliate Programmes etc.
• Own Marketing KPI & ROI reports and spend time with marketing stakeholders ensuring these reports meet the Teams’ evolving data needs, and that they are used to inform changes to plans and strategies improving performance and delivery.
• Measure, report and analyse customer behaviour and marketing campaign results across products, platforms and other performance segments.
• Be an expert in customer data and help identify and fill data gaps using internal resources and external agencies (if required).
• Collaborate with other business teams, (e.g., Mobile, Product, CRM) to understand the impact of analysis across multiple areas of the business.
• Perform valid and reliable market research analysis and utilise online market research, and catalog findings to databases
• Devise and evaluate methods for collecting both primary and secondary data (Surveys, Questionnaires, Opinion Polls etc.)
• Design specific research projects that aid the business in getting a better understanding of customer’s needs and wants across the product categories that we offer.
• Remain fully informed on market trends, other parties research and implement best practices

Technical Skills and Experience:

• Solid understanding of through-the-line, integrated marketing principles
• Experience in all aspects of traditional and online/digital marketing, handling and analysing large amounts of data to successfully drive conclusions.
• Highly proficient in Excel (Pivot tables specifically)
• PowerBI Dashboard creation highly advantageous
• Understanding of SQL
• Basic understanding of Database queries
• Strong Data skills - must be comfortable analysing large quantities of data to create summaries, develop models, extract insights and provide relevant recommendations.
• Exceptional project management skills, driving multiple initiatives and roll outs to meet tight deadlines.
• Exceptional quantitative, analytical and problem-solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholders.
• Able to work quickly, able to experiment and amend approach based on data analysis and results.
• Must have expertise in Google Analytics and other web & SEO analytic tools
• Experience with online advertising platforms such as AdWords, Facebook a plus
• Strong understanding of digital media, eCommerce business models

People:

• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
• Excellent project management, organizational and time management skills
• Work closely with Marketing Intelligence Manager to optimise workflows, review pipeline, resolve challenges, and present solutions.
• Constant self-improvement to ensure your Team consistently performs above standard
• Excellent leadership, communication, and decision-making skills

Business Development:

• Use strong analytical abilities to evaluate end-to-end customer experiences across multiple channels as well as customer touch points.
• Ensure a thorough understanding of our customers and products and be obsessive about how we communicate with our stakeholders
• Conduct a situation analysis of our current marketing activities and make recommendations for improved outcomes and efficiencies.
• Consistently identify revenue opportunities within our established customer base and manage consistent growth by effectively targeting new audiences
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies

Analytics & Reporting:

• Understand key marketing performance metrics, automation and make use of analytics tools to provide in-depth market research & definition, forecasts, competitive analyses, campaign results, and customer trends & insights in order to translate results into actionable insights for marketing team and the business.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working and providing recommendations and adapting plans to improve performance
• Weekly, monthly, quarterly and annual reporting
• Ongoing review of analytics to provide insights and optimise strategies and plans