Marketing And Communications Manager at CLS Human Capital Specialists

Job purpose 

• The Marketing and Communications Manager will play a crucial role in enhancing the visibility and reputation of the country club, transforming it into a family-friendly, community-centric destination.
• This position is responsible for developing and executing strategic marketing and communication initiatives that promote the club’s offerings, manage its brand identity, and foster strong relationships with members, local businesses, and the broader community.
• The role requires a dynamic individual who can effectively manage events, drive promotional campaigns, and lead efforts to secure sponsorships. 

Minimum education (essential): 

• A relevant degree or diploma in Marketing, Business or Communications 

Minimum applicable experience (years):  

• 3+ years’ experience 

Required nature of experience:  

• Experience in events management and or marketing would be preferable 
• IT and social media literate 
• Brand management and/or marketing in the development of brand identity. 
• Business to Business and Business to Consumer experience highly regarded. 
• Public relations, digital management/marketing, marketing, collateral development, social media, stakeholder and community engagement, sponsorship, internal/external communications. 
• Development of effective marketing communications strategies with measurable outcomes. 
• Development and execution of communication plans across multiple channels (i.e. print, digital/video, social media, promotion, event communication and PR support). 

Characteristic requirements: 

• Extroverted 
• Highly motivated 
• Assertive 
• High energy levels 
• Innovative & Proactive 
• Willing to work with a team 

Responsibilities: 

•  Market the club to raise its profile in the minds of the public and existing members with a view to becoming a country club. 
• Social Media 
• Campaigns to raise awareness of the clubs facilities 
• Establishing relationships with the local community (Estates, businesses etc) 
• Promoting sponsorships 
• Promoting and marketing club events 

New non-golf based events Management

• Client communication 
• Quoting, bookings and contracting 
• Event setup 
• Event activations and sponsorships 
• Event feedback 
• Coordinating with F&B 

Driving the objective of Wingate becoming a family friendly country club

• Identification of incremental improvements that can be made around the club on a day to day basis to raise the clubs image and marketability. 
• Sourcing potential sponsors to fund these and other improvements - ie: boma areas.