Marketing and Communications Manager - East and Central Africa at DHL

Role Context

Provide marketing, PR, communications, sponsorship and branding support to countries, including ensuring all materials are brand-compliant and that campaigns are rolled out effectively.

Key Responsibilities

Provide marketing, PR, communications, sponsorship and branding support to countries, including ensuring all materials are brand-compliant and that campaigns are rolled out effectively.

Public Relations

• Manage the PR planning process for each country i.e. identify their monthly story and opportunities and ensure implementation
• Manage the distribution of ‘central’ stories provided by the SSA office to ensure they are distributed in the various countries
• Keep an updated list of stories from the zones, available whenever requested
• Manage the zone media lists, ensuring it is updated and correct
• Provide guidance for all PR activities i.e. assist in putting together a press release, a strategy around an event/story, briefing photographers
• Identify and institute PR training – both internal (message houses, tips) and external
• Manage local PR agency (if relevant) including strategy, implementation and reporting
• Ensure coverage is reported each month by each country – i.e. # of clippings, scans and information, and meets the deadline provided

Advertising

• Manage any advertising opportunities for the zone
• Manage any requests for adaptations and local artwork, to be escalated and briefed to SSA Office
• Ensure successful implementation of all campaigns within markets
• Ensure adequate levels of giveaways and marcomms materials are available in countries and, if not available, assist in acquiring or requesting these
• Work with other units (Pricing, Sales) to ensure successful implementation of all campaigns and opportunities

Branding

• Ensure all marketing materials align to the guidelines (this also includes having a good knowledge of the guidelines and understanding what does/doesn’t conform)
• Ensure all branding in countries (vehicles, signage) conforms to guidelines and, if not, assist countries to meet requirements

Sponsorship, Conferences & Events

• Manage any sponsorship opportunities for the zones – with full 360 degree management and amplification

Internal Communications

• Edit stories from the zone to be distributed in Connect in Brief and the DHL Weekly every Wednesday
• Distribute important information (ops updates, crisis communication) to all internal audiences

Corporate Social Responsibility

• Interface with the relevant CSR contact in each market to ensure CSR activities are well-executed (i.e. take place, photography done, the activity reported on, media information distributed and a story written for internal audiences)

Minimum Requirements

Education & experience

• Degree or diploma in Marketing, Communications, Journalism and/or Public Relations
• At least five years’ public relations experience
• At least two years’ senior leadership / management experience
• Very strong writing skills (press releases, feature articles, opinion editorials)
• Broad based exposure to all skills areas including presentation, media relations, advertising, internal communications, graphic design, sponsorship and CSR