Marketing Automation Specialist at Potentiam Limited

Duties & Responsibilities

1. Work with the internal team to ensure the Marketing Automation system (Microsoft dynamics marketing) is optimised correctly
2. Create inbound lead generation campaigns and report against generation and report against KPIs
3. Run A/B tests for email campaigns and landing pages for performance optimisation
4. Create sales collateral and content to move marketing qualified leads through to customers
5. Support in designing marketing material
6. Support in updating WordPress with new content

Requirements

1. Previous experience as a Digital Marketing Automation Specialist, in-house B2B preferred
2. Experience with maintaining the integrity of CRM systems and marketing automation tools
3. Experience in developing inbound lead generation tactics for sales teams
4. Experience in conversion rate optimisations of digital marketing activities into leads
5. Up to date with the latest trends and best practices in social media (LinkedIn) and online marketing
6. Experience with Microsoft Dynamics Marketing (preferred) or equivalent CRM/Marketing Automation Tools

Desirable Skills

1. WordPress content update and Adobe design apps
2. Graphic design experience