Marketing Automation Specialist at The Room

About the job

Are you proactive in finding solutions to weaknesses before they become problems? Do you possess a strong desire to learn? Do you want to cement your place in the global future of marketing automation? Would you say you have a ‘figure it out’ mindset and are capable of leveraging tools at your disposal to create outcomes? Would you like to learn how to leverage the psychology of marketing to deliver results whilst being a part of creating world-class systems and processes?

Well, this just might be the role for you!

ABOUT THE ROOM

Our mission at The Room is to help the world's most extraordinary talent to fulfil its potential. We do this by selecting the most extraordinary talent in every city, engaging them through in-person experiences, and connecting them to exceptional opportunities for impact. We are building a global community of extraordinary talent who do hard things. The Room is part of the African Leadership Group and is designed to ultimately create opportunities for millions of talented young Africans. To learn more about the philosophy behind The Room, please read this article & go through this deck.

ABOUT THE X TECH TEAM

Our mission is to trail blaze on how Marketing Automation can create impactful, seamless, experiences at scale in a fully digital environment.

We are on the path to creating marketing automation that will set new benchmarks in how this technology can perform. For example we are currently delivering an over 99% Inbox Placement rate with our systems.

ABOUT THE ROLE

As the Marketing Automation Specialist, you will be responsible for building and owning the customer lifecycle as we work to enable the world’s most extraordinary talent to fulfill its potential.

The Marketing Automation Specialist will work directly with the Director of Marketing Technology to develop, implement and support marketing automation for the entire customer lifecycle.

You will work with a number of different departments to understand their needs and architect marketing automation solutions for them. From tools and processes to design and creation of

automated experiences you will be a driving force and thought partner within the company to champion marketing automation and lifecycle marketing.

More specifically the role will include:

• Designing and building automated experiences within our Marketing Automation Platform and CRM (Infusionsoft).

• Maintaining and expanding the functionality of our CRM Tech Stack to create engaging experiences.

• Supporting the teams within your customer segment with their CRM needs - assessing customer queries, scheduling broadcasts, navigating data.

• Implementing and developing CRM data architecture

REQUIREMENTS:.

• 4+ years experience Marketing Automation (not a CRM Specialist).

• Demonstrable design experience and not just building.

• Experience managing a fully automated customer experience.

• Experience building, and maintaining, a marketing tech stack.

• Strong attention to detail; you are able to create and follow complicated build protocols consistently when creating automation campaigns.

• Strong collaborative muscle; you have the ability and experience taking direction from non-technical colleagues and translating into technical deliverables.

• Fast-paced working delivery with tight precision