Marketing Campaign Manager at Virgin Active South Africa

In a nutshell (your purpose)…

• Do the best work of your life by enabling experiences that help people live an active life
• To oversee the brand’s communications calendar and to successfully setup, deploy, optimise, and report on campaigns in a professional, timeous manner.
• To bring a high level of orderliness and attention to detail in all the work we do.
• To continually learn about best practice in a way that continually improves the way we work and the experiences we enable for our members

We can’t live without…

• 2+ years of experience in digital campaign management
• A team player that thrives on collaboration
• Excellent communication skills
• Attention to detail – to be certain there are no mistakes in our communications
• Analytical mind – You will need to acquire data and use it to target selected groups, as well as analyse the success or otherwise of campaigns.
• Excellent writing and communication skills
• Understanding best practices or industry-related compliance laws - POPI, GDPR etc
• HubSpot certified
• A great understanding of marketing automation platforms, workflows, and journey optimisation
• Project management skills - working with competing deadlines, managing Virgin Active's output effectively and intervening when things go off track
• Coolness under deadline pressure

We’d love you to have…

• Marketing savvy – you must know what language will resonate with an audience
• Proactive, decisive, results-oriented
• A high tolerance for ambiguity, ability to be productive in a high-paced, uncertain environments

We’d like you to have…

• Deep understanding of current and future digital trends across all platforms
• An appreciation for living a fit and healthy lifestyle (which will uncover opportunities to find inspiration for the work you will do)

A day in the life (your duties and responsibilities)     

• You will be accountable for managing the calendar of communication, continually prioritising the needs of various stakeholders and ensuring we're running according to schedule.
• Work closely with external stakeholders to gather requirements and objectives and our internal creative studio project manager to brief designers and/or writers.
• Oversee, prepare, and manage outbound campaigns (email & push notifications) from end to end, working closely with relevant stakeholders to gather required inputs.
• Manage the procedure, implementation, tracking and measurement of outbound marketing campaigns.
• Implement dynamic content mailers with a focus on continuous performance optimisation (e.g. A/B Testing)
• Quality Assurance – Ensure accuracy of marketing materials and provide formal sign off if necessary. Ensure that our brand and identity is adhered to in campaigns and in all communication channels.
• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs back into teams who can learn from them.
• Maintain a high level of awareness around best practices from tactics to case studies that help us to continually improve delivery rates, open rates and ROI.