Marketing Cloud Technical Specialist at AON

As part of the Aon South Africa marketing organisation, the Salesforce Marketing Cloud (SFMC) Technical Specialist will be a key member of the team that builds new strategies and digital assets to advance email capabilities and connectivity with customers. Manage the day-to-day technical development of data integrations, scalable Contact Builder attribute groups, SQL-based query automations, strategic data extracts, dynamic emails via Content Builder and event-driven journeys via Journey Builder.

This position complies with the Company’s Employment Equity Policies.

About the Role 

As a Marketing Cloud Technical Specialist some of your key responsibilities will include:

• Build, test and deploy marketing and email campaigns including personalization and dynamic content across different Marketing Cloud Studio
• Experience with responsive website design and various forms of online marketing (mobile, social, content, email, etc.)
• Create SQL queries in Automation Studio to segment audiences
• Build and manage SFMC data extensions and lists to ensure effective data management
• Maintain site stability, troubleshoot issues and develop enhancements against the strategic roadmap for websites
• Carry out solutions testing and validation post-deployment
• Document solutions in a clear and articulate manner
• Build custom Discover Reports by utilizing SFMC Analytics Builder functionality
• Liaise between marketing, business development and product teams in order to provide technical support
• Build analytics reports and dashboards to provide visibility into marketing campaign/email results and measure effectiveness 
• Provide support and point of escalation for product teams using Marketing Cloud
• Configure business process managed through Marketing Cloud, e.g. content approval processes and groups
• Gather requirements and manage small and large projects and support tasks, prioritizing work accordingly
• Completes work independently receives general guidance on new projects
• Work reviewed for purpose of meeting objectives
• May act as a mentor to less experienced colleagues
• Commitment to high quality work and timely deliverables
• Use Salesforce Marketing Cloud to create journeys using Journey Builder and sync data from Salesforce CRM to Marketing Cloud and back
• Complete QA checks on changes to data and journeys

Role-specific Technical Skills, Knowledge and Experience

Qualifications

• Be in possession of Grade 12 (Matric)
• Relevant Marketing Cloud certifications
• Preferably have a Bachelor’s degree in Information Technology or Marketing

Knowledge

• Basic insurance knowledge will be an advantage
• Proficient in SFMC Email Studio, Journey Builder, Automation Studio, Cloud Pages, Audience Builder and Cloud Pages development
• Journey Builder knowledge and experience 
• Hands on knowledge of Studios and Builders is a must. 

Skills and Attributes

• Proficient with email templates, drip campaigns, and other components of marketing automation
• Ability to rapidly learn technical and business concepts
• Good communication skills to be able to work with a diverse range of stakeholders across the organization

Experience

• Experience building solutions on the SFMC platform
• Preferably has had previous experience in implementation of Marketing Cloud/Exact Target
• MS Visio experience preferred
• Experience with Salesforce Marketing Cloud (ExactTarget)
• Experience with Administration and configuration
• Marketing, product and analyst experience