Marketing & Communications Manager (Parktown) at The Aurum Institute

Technical Responsibilities

• Strategically promote Aurum programmes, projects, partnerships and events through varied communications channels.
• Ensure that integrated communication and engagement activities speak to key marketing objectives highlighted in the strategy and operation plan.
• Advocating for the value of communications and marketing with internal stakeholders
• Increase the reach and impact of Aurum’s profile and visibility through the delivery of high value and influential marketing, communications, thereby significantly contributing to the development of new programme partnerships and funding opportunities
• Supervise Communications Team to deliver content in line with the Marketing & Communications Strategy and ensure that Aurum communicates in a consistent, accurate, professional and prompt manner with all key audiences.
• Working with Communications Team, keep the Marketing & Communications Strategy under review and update Strategy Action Plan on an annual basis.
• Ensure that key resources are obtained, engaged and managed against agreed objectives and within agreed budget.
• Develop measures for evaluating the effectiveness of communications and advertising

Marketing & Brand

• Advise on marketing and communications requirements for all units.
• Oversee Aurum’s social media channels in line with guidelines within the Marketing & Communications Strategy.
• Execute and manage social media campaigns to build followers, enhance visibility, and drive engagement.
• Conduct analysis to assess the performance of digital content.
• Build relationships with units and programmes within Aurum to provide regular content contributions.
• Work with internal resources and external agencies to provide content to third-party publishers on a regular basis.
• Ensure all campaigns and content are in compliance with the Marketing & Communications Strategy and the organisation’s overall Strategic Plan.
• In conjunction with external digital agency create a development plan for Aurum’s website to meet the changing needs of the organisation.
• Oversee website maintenance, ensure that it is updated regularly with images, news, video and new copy as appropriate, in liaison with marketing and communications colleagues.
• Identify key goals for analytics data and use together with information on traffic, to inform development decisions

Stakeholder Management

• Formulate strategies for building and maintaining effective stakeholder relations.
• Provide effective feedback, advice and guidance on communications related function to staff.
• Ensure that communication projects are fully provided for in budgets and cost estimates are accurate.
• Liaise with departments to ensure effective communication of programmes
• Liaise with department heads to ensure that Marketing and Communications is at the core of all Programme work plans.
• Managing internal and external stakeholder expectations, ensuring a clear vision is set out.

People Management

• Lead the team on delivering high-quality, high-profile programmes which reach a wide audience
• Individual development needs are identified and met.
• Formal performance feedback is conducted every trimester.
• High performance individuals are identified and rewarded.
• Under achievers are identified and remedial action is taken positively and timeously.

Requirements

Education:

• Degree in marketing, communications, public relations, advertising, or equivalent

Experience:

• 10 to 12 years of experience in marketing and communication roles, with 3 to 5 years of experience in a management role. Experience in marketing and communication in the international non-profit sector, an added advantage
• Excellent writing skills
• Ability to work independently, with senior stakeholders across a matrixed structure
• Strong relationships with media
• Proven work experience in digital marketing

 Technical Competencies

• Strong knowledge of health sector
• Excellent written, verbal, and presentation communication skills; strong command of grammar, spelling and style.
• Excellent attention to detail
• Ability to work independently with little supervision, and as a part of a team.
• Strong understanding of research ethics ensuring participant data and sensitive information is kept confidential.
• Ability to prioritize, multi-task, and shift priorities frequently, with little notice, and as necessary
• Ability to work within tight deadlines to produce quick turnarounds
• Ability to engage in advocacy
• Ability to ensure that risk standards and procedures have been adhered to.
• Ability to monitor and report on compliance
• Good planning skills
• Good communication skills, both written and verbal
• Strong management and leadership skills
• Detail-oriented with demonstrated proofreading skills
• Excellent time and project management skills with the ability prioritize and oversee multiple tasks