Marketing & Communications Specialist - JHB North at eMedia Investments

Description

• The incumbent would be responsible for marketing planning through message creation, campaign development, and project management of all downstream marketing materials which include printed collaterals, digital, events, presentations, online, etc. Creating awareness about the channel’s offerings and shows through an integrated marketing communication process.

Interpersonal and team relationships

• Build, support and maintain interpersonal and team relationships to ensure stable working environment and achievement of team objectives.

Personal development

• Complete Individual Development Plan. Attend learning and development courses. Participate in peer and team learning initiatives.

Budget Compliance

• Comply with work rules, standards and methods. Take care to minimise waste. 

Integrated Marketing Communications Planning

• Compiling, delivering and managing of integrated strategic communication plans that deliver to set business plans and strategies aligned to key project timelines.
• Concise directive as outlined in campaign communication plans to all key stakeholders and supporting teams.
• Collaborating and coordinating with key integrated teams for the formulation of strategic plans that drive business goals.
• Strategically positioning the e.tv brand and its content in the marketplace.

Viewer Research and Insights

• Understanding an application of key insights for strategic integrated planning and position of campaigns.
• Assessing and interpreting ratings, competitor activity and channel research to develop strategies relevant to the brand portfolio.
• Monitoring the market trends and overseeing promotional activities to ensure the right message is delivered for each campaign.

Operational Framework

• Project Management of photo shoots, including the planning and execution of all elements in conjunction with the Creative Director on the campaign.
• Supporting the Brand Management teams in broader channel campaigns.
• Supporting the Creative team in terms of creative direction, messaging and sourcing of marketing elements to support content campaigns.
• Overseeing the creative elements and proof of marketing collateral
• Ensuring that communication is in line with the brief required.
• Working closely with the Traffic Department to ensure timelines and deliverables are being achieved.
• Liaising with various Production companies to arrange marketing requirements i.e. footage, photo shoots, etc.
• Working with the events team to execute ad-hoc consumer events.

Stakeholder Liaison

• Scheduling, attending and chairing all key internal/external meetings relevant to the brand and show.
• Facilitating regular monthly & quarterly production meetings/updates.
• Managing all administration functions for the role. 
• Managing key internal relationships geared up for productive inputs and the successful running and implementation of all channel content including being the brand support to Executive Producer, Local productions, Online department, On-air scheduling, to ensure a 360-degree communication across portfolio.
• Liaising with the traffic team, media planning and implementation teams to ensure that all campaign timeline and campaign deliverables achieved.
• Ensuring all set marketing communications objectives are met for brand portfolio.
• Supporting the brand management team in broader channel campaigns and brainstorms as and when needed.
• Ensuring that all requirements of the job function are adhered to in a professional manner all the time.
• Attending key marketing communication conferences and other industry related events.

Monitoring and Reporting 

• Presenting of integrated monthly campaign reports to all key stakeholders.
• Monitoring show and campaign performances.

Publicity

• Ensuring all marketing communications includes an integrated communication strategy. 
• Working all campaigns to drive strong publicity support.
• Identifying mediums to support overall campaign strategy.
• Pitching integrated supporting campaign/ strategies to relevant media aligned to overall campaign objectives.
• Working closely with the events team on all key events relating to portfolio/shows.  
• Managing all media request for portfolio/show.

Requirements

Qualifications

• National Senior Certificate - Essential
• 3 Year National Diploma in Marketing/Communications/Events Management - Essential
• Bachelor's Degree in Marketing/Communications/Events Management - Recommended

Experience

• 3 years in Marketing/Public Relations/Communications/Events Management   - Essential
• Driver's License & Own Vehicle - Essential

Computer Literacy

• MS Office Suite - Basic

Functional/Technical Competencies

• Problem solving skills
• Planning skills
• Organising skills
• Decision making skills
• Interpersonal skills
• Mentoring skills
• Persuasiveness
• Communication skills
• Coping under pressure
• Conflict handling skills