Marketing Data Analyst - Stellenbosch at Lactalis South Africa

Job Description    

• Analyse market & shopper data, identifying opportunities and insights to support the Marketing and Sales teams business objectives.                                

Required Skills    

• 3yr Marketing/Commercial degree/diploma
• 3-5yr experience in similar role, using Retail panel data (IRI/Nielsen) and/or Shopper data (Dunnhumby/5One)
• Strong numerical, analytical & presentation skills
• Good inter-personal skills, able to work together with Marketing & Sales stakeholders

Duties & Responsibilities    
Data management & reporting:

• Develop & run processes to ensure data accuracy & smooth integration between external research agencies & internal BI department.
• Coordinate monthly market share reporting to Exco, Marketing, Sales, & Global teams.
• Develop templates & reports to support Marketing & Sales teams monitor & track business performance.

Adhoc analyses & presentations:

• Support the Marketing team with data analysis & insights (market, category & competitor reviews).
• Assist Marketing & Trade Marketing teams with pricing analyses & innovation tracking.
• Support the Sales team with data analysis & insights (customer reviews, promotional analyses, distribution tracking, NPD sell ins).
• Utilize Shopper data (Dunnhumby/5One) to generate insights & assist Marketing & Sales teams develop our brands with customers.