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  • Posted: Jul 17, 2020
    Deadline: Not specified
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    From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s blood donations to ensure a healthy supply, our purpose is to make the world a better place by bringing life-c...
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    Marketing Director, Hepatitis and Anti Natal Care Franchises

    Marketing Director, Hepatitis and Anti Natal Care Franchises
    At Abbott, diverse ideas, perspectives, and expertise allow us to create the life-changing solutions that help people live healthier lives. In 150 countries and with businesses spanning nutrition, diagnostics, medical devices, and branded generic pharmaceuticals, Abbott offers you enormous opportunities to explore your interests and help you achieve your career and personal goals.

    Abbott Rapid Diagnostics (formerly Alere) is part of Abbott’s Diagnostics family of businesses, bringing together exceptional teams of experts and industry leading point-of-care technologies.
    In this role, The Marketing Director, Hepatitis and Ante-natal Care Franchises, manages the day to day marketing activities of the organisation and long-term marketing strategy for these franchises.

    Responsibilities

    • Build and execute Hepatitis and Anti Natal Care brand strategies
    • Build and execute launch plans for new innovations
    • Manage and coordinate all marketing, advertising and promotional staff and activities in Hepatitis and Anti Natal Care portfolio
    • Conduct market research to determine market requirements for existing and future products
    • Collaborate with Global Marketing and other cross-functional teams to expand and develop marketing platforms
    • Developing the marketing strategy for the company in line with company objectives.
    • Co-ordinating marketing campaigns with sales activities to ensure effective execution
    • Creation and publication of all marketing material in line with marketing plans
    • Planning and implementing promotional campaigns
    • Overall responsibility for brand management and corporate identity
    • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
    • Analyzing potential strategic partner relationships for company marketing
    • Responsible for implementing and maintaining the effectiveness of the Abbott Rapid Diagnostics Quality System
       

    Qualifications

    • A degree or diploma in a para-medical field
    • Bachelor of Commerce in Marketing and Business Management OR MBA preferred
    • A minimum of 5-7 years in a Similar role within Marketing within the Diagnostics / Medical devices / Pharmaceutical Industry
    • 3-5 years of progressively commercial positions of increasing responsibility.
    • Deep experience in Africa with demonstrated evidence of time spent in-country
    • Must be competent with all Microsoft packages.
    • Must be willing to travel within Africa and internationally

    Method of Application

    Interested and qualified? Go to Abbott on www.jobs.abbott to apply

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