Marketing Executive at CLS Human Capital Specialists

Position Overview:

• The Marketing Executive will lead and oversee the entire Marketing Department at Roman's Pizza, driving all strategic and operational marketing initiatives.
• This role requires a strong understanding of budgeting, marketing fund management, pricing mechanisms, and promotional strategies to optimize margins and grow market share. The Marketing Executive will play a critical role in aligning marketing strategies with business goals to strengthen Roman's Pizza's position as the price leader in the market.

Key Responsibilities:
Strategic Leadership

• Oversee the entire marketing department, ensuring alignment with company goals.
• Develop and implement national and localized marketing strategies to drive brand awareness, customer growth, and sales volume.
• Collaborate with Operations, Product Development, and Store Development teams to support new product launches and new store openings.

Budget Management

• Manage the marketing fund comprising marketing fees collected from all Roman's Pizza stores.
• Develop and monitor the annual marketing budget, ensuring optimal allocation of resources across campaigns.
• Ensure cost-effectiveness in all marketing activities while maximizing ROI.

Campaign Development and Execution

• Lead the creation and execution of Above-the-Line (ATL), Below-the-Line (BTL), and Digital Marketing campaigns.
• Develop national promotions across the brand and localized campaigns tailored to individual stores’ needs.
• Analyse promotional strategies to understand their impact on margins, balancing increased pizza volumes and reduced margins to grow market share.

Pricing and Promotions

• Collaborate with leadership to analyse and refine pricing mechanisms to maintain Roman's Pizza's price leadership.
• Design and implement targeted promotions that drive traffic, increase sales, and enhance customer satisfaction.
• Manage and execute price increase rollouts across the system, ensuring alignment and consistency across all stores.

In-Store Marketing and Branding

• Oversee the design, production, and deployment of all in-store Point of Sale (POS) materials.
• Manage menu design and ensure timely deployment across all stores.
• Lead the design, production, and distribution of uniforms for store staff, ensuring brand consistency.
• Support stores with all branding requirements, including signage and sponsorships.

Digital Marketing

• Oversee the development of digital marketing campaigns (social media, paid ads, email marketing, website content, SEO).
• Monitor and optimize digital marketing performance for customer acquisition and retention.

Store Support and Local Marketing
Assist all stores with:

• Branding materials, signage, and sponsorship opportunities.
• Best practice sharing for effective local marketing campaigns.
• Support franchisees in their marketing efforts to drive store-level traffic and brand loyalty.

Data Analysis and Reporting

• Analyse campaign performance and provide insights to improve future initiatives.
• Present monthly marketing fund performance and campaign results to the executive team.
• Use data to optimize pricing, promotions, and marketing investments.

Qualifications and Experience:

• Bachelor’s Degree in Marketing, Business, or a related field (Master’s advantageous).
• 8+ years of experience in marketing roles, with at least 5 years in a leadership capacity.
• Proven experience in managing multi-channel campaigns (ATL, BTL, Digital).
• Demonstrated success in managing large budgets and marketing funds.
• Strong understanding of pricing strategies and their impact on margins and sales volumes.
• Experience in managing POS materials, menus, and uniform design and rollout.
• Experience in the fast food/QSR industry or retail is highly advantageous.

Skills and Competencies:

• Strategic Thinker: Ability to develop and execute marketing strategies that align with company objectives.
• Analytical Skills: Proficiency in analysing data to optimize campaigns and promotions.
• Budget Management: Ability to manage and maximize large marketing budgets.
• Project Management: Strong organizational skills to manage multiple projects and rollouts simultaneously.
• Communication Skills: Exceptional verbal and written communication skills to collaborate across teams and with franchisees.
• Leadership and Team Management: Proven ability to lead and inspire a marketing team.
• Negotiation Skills: Ability to secure favourable partnerships and sponsorships.
• Digital Expertise: Knowledge of digital marketing trends, tools, and analytics.