Marketing Manager at Al Baraka Bank South Africa

MAIN FUNCTIONS OF THE JOB

• Strategic Marketing Planning: Develop and implement a marketing strategy that aligns with business goals and market opportunities while adhering to Shariah principles.                         
• Brand Management: Oversee the development and maintenance of the bank's brand, ensuring consistency across all channels.
• Campaign Management: Plan, execute, and manage marketing campaigns across digital, print, and social media platforms.
• Customer Relationship Management (CRM): Develop strategies to improve customer engagement and retention using data analytics for personalized marketing.
• Stakeholder Collaboration: Coordinate with internal departments and manage relationships with external partners for effective marketing execution.
• Digital Marketing and Innovation: Lead digital marketing efforts, keeping up-to-date with the latest trends and implementing new digital tools.
• Loyalty Programs: Develop Shariah-compliant loyalty programs, focusing on customer retention and value creation.
• Corporate Social Responsibility (CSR): Oversee the Bank’s CSR strategy, ensuring it aligns with Islamic values.
• Management of Budget Control: Manage and allocate the marketing budget, ensuring adherence to financial controls.
• Advertising and Media: Liaise with advertising agencies, manage media relations, and oversee communication initiatives.

Requirements

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Certification in Islamic Finance or Shariah Compliance is an advantage.

PREFERRED EXPERIENCE

• 7-9 years of marketing experience, with 2-3 years in a managerial capacity.
• Experience in banking or financial services, particularly in Islamic banking, is highly desirable.
• Experience in media communications / Public speaking.

KNOWLEDGE

• In-depth knowledge of Islamic banking principles and Shariah-compliant marketing practices.
• Strong understanding of South African banking regulations and market trends.
• Expertise in digital marketing, CRM, and brand management.