Marketing Manager at Communicate Recruitment

• A leading and innovative company is seeking a strategic and results-driven Marketing Manager to join their dynamic team. In this pivotal role, you will be responsible for developing and executing integrated marketing strategies that enhance brand visibility, drive customer engagement, and contribute to business growth across multiple market segments. This is an excellent opportunity for a seasoned marketer who thrives in a fast-paced environment and is passionate about delivering measurable results through both traditional and digital channels.

Responsibilities:

• Develop and implement comprehensive marketing campaigns aligned with business objectives
• Create integrated marketing communications plans with a strong focus on ATL channels (TV, radio, print, and outdoor)
• Manage end-to-end campaign execution, including budget, timeline, and resource coordination
• Conduct market research and develop detailed customer personas for B2B, B2C, and C2C segments
• Monitor, analyse, and report on campaign performance using key metrics and analytics tools
• Collaborate closely with sales and cross-functional teams to ensure alignment and maximise impact
• Lead, mentor, and inspire junior team members to foster a high-performance culture
• Stay updated on industry trends and integrate best practices into marketing strategies

Skills & Experience (Not Negotiable):

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Minimum 5+ years' of experience in marketing campaign management, with exposure to B2B, B2C, and/or C2C environments
• Proven track record in planning and executing integrated marketing campaigns with ATL focus
• Strong analytical skills and proficiency with marketing analytics tools
• Excellent communication, project management, and leadership abilities
• Experience with marketing automation platforms, CRM systems, and customer segmentation strategies
• Knowledge of digital marketing channels, including SEO, PPC, and social media
• Ability to manage multiple projects in a dynamic, fast-paced setting