Marketing Manager - Foundation at Hollywoodbets

You Bring:

• 5+ years of experience in Marketing, Brand Management, Digital Marketing, Communication & Sales
• 5+ years of experience in a Senior Leadership & Management Role

A Bonus To Have:

• Diploma or Degree qualification in Marketing or in a related field.
• Valid driver’s license

What You’ll Do For The Brand:

• Spearhead the strategic and hands on development and implementation of marketing, PR and communication plans; working closely with the Leadership Team, Creative and Content Teams, and other stakeholders to ensure these are aligned and delivered collaboratively.
• Attend and/or participate at events, conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.
• Execution and reporting of strategy.
• Custodian of the brand including brand positioning and communication.
• Management of idea generation and implementation of projects.
• Develop the channel and partner strategy for the relevant target markets.
• Identify new opportunities for brand growth.
• Generate awareness, differentiation and strong brand position in the market.
• Generate marketing material.
• Develop internal marketing strategy.
• Provide digital marketing insights and strategic direction for digital marketing campaigns including social media marketing, paid campaigns, SEO
• Monitor the ongoing performance of all websites and oversee the development and content management on various websites and online platforms.
• Execution of competitor analysis and ensure ROI on marketing campaigns.
• Develop and manage sponsorships strategies.
• Manage all events and handovers.
• Ensure synergy with Hollywood Group.
• Conducting market research.
• Work with the Hollywood Marketing Team to ensure brand tone and look is consistent
• Manage Above the Line (ATL), Through the Line (TTL) and Below the Line (BTL) marketing activities.
• Conduct National Road shows and all CSR campaigns.
• Reports for Executive management and the Board.
• Full compliance with all norms and standards and to communicate marketing strategy.
• Compliance and dealings with the various regulations from the National Gambling board and provincial gambling boards.
• All that is related to the company’s Corporate Social Investment and Socio-Economic Development in terms of maximizing PR exposure.
• To work closely with the Hollywood Marketing Manager, COO, CEO and Chairman to develop new strategic / tactical marketing and implement advertising strategy.
• Responsible for identifying new marketing opportunities and ensuring that existing opportunities are being met.
• To manage and build departmental bridges / relationships with clients and the various regions.
• Budget and expenditure control as well as budget forecasting.
• Reporting on results measuring and environment scanning and competitor analysis.
• Drive content for online (website, social and blog).
• Responsible for providing direction, setting KPI's, conducting performance reviews and managing the Team daily.
• Understand key marketing performance metrics, automation and analytics tools to provide in-depth market research & definition, forecasts, competitive analyses, campaign results, and customer trends & insights in order to translate results into actionable insights for marketing team and the business.
• Weekly, monthly, quarterly and annual reporting.
• Ongoing review of analytics to provide insights and optimise strategies and plans.