Marketing Manager at Nedbank

Job Purpose

• Support the formulation of marketing strategy and the annual marketing plan and manage and effect the implementation of the marketing plan with the objective of influencing targeted consumers or businesses to choose Nedbanks products and services and to achieve specific measurable business and marketing objectives.

Job Responsibilities
Campaign Execution:

• Own end-to-end execution of BCB marketing campaigns (BTL and selected ATL).
• Manage timelines, briefs, creative delivery, and rollouts across digital, social, internal, and other media channels.
• Ensure campaigns align with communication strategy and client journeys.

Agency & Stakeholder Management:

• Work with external agencies and creative partners to clarify copy and creative requirements.
• Engage internal stakeholders across BCB segments (SME, NCB, Mid-Corporate).
• Attend discovery sessions, DSUs, and sprint reviews.

Performance Tracking & Reporting:

• Monitor campaign progress on JIRA and provide bi-monthly updates.
• Prepare monthly OpCom reports and post-campaign analysis (PCA).
• Track campaign targets vs. actuals and escalate bottlenecks.

Digital Marketing:

• Manage SEO, paid social, and lead generation tactics for B2B clients.
• Collaborate with I&J team to optimize digital campaigns for lead generation and performance metrics.

Budget Management:

• Track and manage allocated budgets, report on actuals vs. budget.
• Interrogate supplier costs against industry norms to ensure value delivery.

MarTech & Innovation:

• Work with business to formulate MarTech use cases across key BCB segments.
• Seek opportunities for process enhancements and efficiencies.

Client Engagement:

• Support execution of webinars, business events, and client engagement programs.

Essential Qualifications - NQF Level

• Diploma
• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Diploma or Degree in Marketing, Communications, or related field.

Minimum Experience Level

• Minimum 5+ years in marketing roles, preferably with exposure to B2B marketing and campaign execution.
• Proven ability to manage multi-channel campaigns (BTL and ATL) and deliver results in a fast-paced environment.
• Strong stakeholder engagement and agency management experience.
• Demonstrated capability in digital marketing, including SEO, paid social, and lead generation.
• Solid understanding of budget management, reporting, and supplier cost analysis.
• Familiarity with project management tools (e.g., JIRA – training available internally).
• Experience in developing and implementing marketing plans aligned to business strategy.
• Ability to translate client value propositions (CVPs) into compelling marketing initiatives.

Technical / Professional Knowledge

• Accounting principles
• Communication Strategies
• Governance, Risk and Controls
• Decision-making process
• Company/Division/Cluster/Business Unit specific business knowledge
• Understanding of branding & brand building principles and techniques as drivers of marketing strateg
• Writing of briefs and verbal articulation thereof to internal and external stakeholders
• Development and implementaion of marketing plans in support of the marketing and business strategies