Marketing Manager - Paardevlei at Busamed

Summary

The incumbent will be responsible for Brand Management and the hospital's marketing. These include but are not limited to:

• Actively participate in hospital marketing and communication campaigns and initiatives
• Planning, Organizing and Rolling Out of Brand Activation events.
• Performing PR on print and digital platforms as approved by management.
• Actively participate in GP visits and introduction of specialists to GPs.
• Ensuring all Marketing collateral, promotional material and corporate merchandise are aligned to the Busamed Brand Manual.
• Liaise with internal and external clients, such as staff, doctors and patients.
• Actively partnering with HR on staff events.
• Actively driving and partnering with other stakeholders on CSI initiatives.
• Regularly perform patient satisfaction surveys and submit regular reports to management.
• Plan and control the specific marketing budget.
• Researching and implementing new and appropriate marketing strategies
• Build and maintain relationships with Doctors (Internal and External)
• Actively promote the hospital and relations and services and Doctors
• Actively drive and promote the CME/CPD program.
• Implement and maintain the staff newsletter. 

Requirements

• Post Graduate Diploma / Degree in Marketing or equivalent NQF Level 6 is essential.
• Driver’s License is essential. 

Work Experience

• Minimum of 3 to 4 years Marketing experience is essential.
• Experience in a Private Hospital environment would be advantageous.
• Must be willing to travel to and from clients and doctors

Knowledge

• Excellent verbal and written communication skills are essential.
• Intermediate computer skills are essential and working knowledge of the design program is advantageous.
• Fluent in English and Afrikaans advantageous.