Africa Health Care (AHC) is a healthcare operator specialising in hospital management and related healthcare services. Our goal is to ensure that affordable quality healthcare services are made available to all.
AHC was established in 2014 and in 2017 the company became a wholly owned subsidiary of RH Bophelo
The AHC portfolio consists of 2 Africa He...
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Marketing Manager – Royal Buffalo Specialist Hospital
An opportunity exists for a Marketing Manager reporting to the Hospital Manager. The successful candidates will be responsible for developing and implementing the marketing strategy for the hospital in alignment to the Group Marketing strategy.
The Marketing Manager will be responsible for the day to day running of the Marketing department including planning of internal and external strategic programs/events that build relationships with various stakeholders and the recruitment of new specialist working at the hospital.
Critical Outputs
Develop and implement Marketing strategy within budget, in conjunction with overall hospital strategy.
Maintain high level of knowledge of Hospital’s clinical services.
Provide marketing and communications support to internal and external hospital stakeholders.
Create and maintain Doctor’s engagement strategy (GP’s and Specialists) including relationships building to increase referrals.
Develop and implement of marketing and communications initiatives aimed at various stakeholders including patients, potential patients and the local community at large.
Interpret hospital performance including patient survey/complaints outcomes and take appropriate focused marketing actions.
Develop informative, brand compliant brochures, information leaflets and other branded marketing material to support marketing and communications initiatives in line with set brand standards.
Drive marketing campaigns internally and externally and measure results.
Maintain awareness of competitor activity and general healthcare updates.
Plan and coordinate various media communication interventions.
Management of the hospital social media platforms.
Drive hospital awareness within and beyond the province.
Generate statistics and reports from available hospital information in order to analyze referral patterns and build a knowledge base to inform strategies and plans.
Recruitment of doctors.
Requirements
A relevant marketing, public relations or communication degree with three years’ experience.
Ability to compile and process relevant marketing research information.
Hospital experience in a marketing/communication role will be advantageous.
Experience in Doctor Recruitment and Retainment will be advantageous
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