Marketing Manager South Africa (MedTech) at Align Technology

Description

• As Marketing Manager, you will be responsible for developing and executing the assigned marketing plan for South Africa in line with company strategy to deliver the objectives.
• You will report into the Marketing Lead in the cluster. You will be based in local office, with regular travel within the responsible market, sometimes to HQ in Switzerland.

Key Responsibilities

Translate and execute regional marketing plans to local expectation, drive brand awareness, doctor sign up and growth within OPEX budget including:

• Strategy Planning as part of the Annual Operational Plan
• Localize campaign, sales & educational material, etc
• Local evidence development (publications, speakers)
• Local Congress + exhibitions
• Implementation of media Planning including Digital
• OPEX Budget Management
• Pricing & Campaign Management
• Partnering with sales management & sales team for quarterly tactics
• Proactively represent the country and our customers providing insights and analytics for new product & global strategy development
• Focusing on end to end excellence for the products and have the ability to see the big picture for opportunities
• Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan
• Build KOL network (speakers, key customers, institutions) & relationship maintenance to support execution of the plan
• Development of country market insights and analytics to successfully execute country market plans
• Drive + own communication as part of a multi-disciplinary team to drive and execute the marketing plan
• Identify and champion local growth opportunities in addition to the regional plan
• Cross functional coordination with Sales and finance teams to support business growth
• Work cross-functionally with the regional and local marketing team members; in developing an idea and gaining support from all stakeholders
• Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral
• Utilize digital communication platforms to deliver plan

Skills, Knowledge & Expertise

• Bachelor degree or above, preferably in a marketing or business management related field
• English is a must
• Minimum 6 years of relevant experience in Marketing with a focus on Brand & Performance based Marketing and/or Product Management
• Industry background in the medical device field, preferably with products that are sensitive to active consumer/patient demand (preferred)
• Preferably sales experience in medical devices
• Analytical thinking & data driven mindset is a must
• Excellent communication and presentation skills
• Strategic Thinker
• Highly Organized
• Action Oriented
• Takes initiative / proactive
• Passionate, positive, and energetic and not afraid to roll-up your sleeves and get things done.
• Demonstrated capability and willingness to own and solve problems with ambiguous information and little direction
• Results oriented
• Strong time management skills
• Display a strong sense of urgency
• Strong analytical skills and ability to utilize relevant tools (Excel, other internal tools).
• Ability to lead and collaborate with cross functional groups.