Marketing Operations Manager at Salt South Africa

Overview:

• A fast-growing B2B SaaS business is looking for a Marketing Operations Manager to help drive smarter, data-led decision making across its marketing function. This is a brilliant opportunity to join a performance-focused team that’s scaling quickly and working with some of the world’s most dynamic industries.
• The ideal candidate will thrive at the intersection of marketing and analytics. You will take ownership of the systems and processes behind high-performing campaigns and ensure full visibility across the buyer journey. This role is perfect for someone who enjoys building clarity out of complexity and wants to make a meaningful impact on growth.
• Please note this is a marketing operations role and hands-on experience with Hubspot Salesforce and marketing attribution is essential.

Duties and Responsibilities:

• Take ownership of marketing systems including Hubspot and Salesforce and ensure they are integrated and fully optimised
• Build and maintain insightful dashboards and reports to track marketing performance pipeline contribution and return on investment
• Lead reporting across the entire buyer journey identifying opportunities for improvement and conversion rate optimisation
• Partner closely with sales and marketing teams to align lead management and ensure accurate data and attribution
• Analyse funnel and campaign data to deliver actionable insights that enhance performance
• Support campaign planning through data-driven forecasting and post-campaign reviews
• Maintain high data quality and enforce hygiene best practices across all marketing platforms
• Constantly look for new tools processes and improvements that drive better marketing outcomes

Requirements:

• Three or more years of experience in a marketing operations or analytical marketing role preferably in a B2B SaaS or technology environment
• Advanced knowledge of Hubspot and Salesforce including campaign reporting and systems administration
• Strong analytical skills with the ability to tell the story behind the data
• Experience tracking the full buyer journey and driving improvements across touchpoints