Job Description And Responsibilities
- The Marketing Analyst will provide hands-on executional marketing support to priority clients and internal stakeholders in South Africa. The role is focused on implementing, optimizing, and reporting on client-specific and digital-led marketing initiatives, with a strong emphasis on digital marketing execution, performance tracking, and campaign optimization.
- This role supports delivery excellence at a campaign, channel, and asset level, working closely with internal teams, agencies, and clients to ensure high-quality, on-time execution.
Principal Responsibilities-Key Results Area
Marketing Execution & Delivery Support
- Support the end-to-end execution of client marketing initiatives, from brief development through to go-live and post-campaign reporting.
- Coordinate campaign assets, timelines, approvals, and deliverables across internal teams and external agencies.
- Ensure all marketing activity is executed accurately, on brand, and aligned to agreed objectives.
- Manage operational and administrative aspects of marketing delivery, including timelines, documentation, and status reporting
Digital Marketing Execution
- Execute and support digital-first marketing campaigns across channels such as social media, digital display, paid media, content, and owned platforms.
- Manage digital content calendars and support publishing, optimization, and performance monitoring.
- Track and analyze digital campaign performance, providing clear insights and recommendations for optimization.
- Support implementation
Execution and Communication
- Ensure timely executions and deliverables from agencies and vendors.
- Maintain open communication between clients, partners and vendors to ensure accurate implementation.
Client and Stakeholder Support
- Act as a day-to-day marketing execution support resource for priority clients and internal account teams.
- Translate client briefs into clear execution plans and agency instructions.
- Maintain strong working relationships with agencies and vendors to ensure efficient delivery and quality outputs.
- Support preparation of client updates, reports, and execution reviews.
Marketing Value-Added Services (Execution Support)
- Support delivery of Marketing Value-Added Services through execution, coordination, and reporting, rather than strategy ownership.
- Assist with campaign set-up, tracking, and measurement of agreed KPIs.
- Contribute to post-campaign analysis and documentation of learnings and best practices
Reporting, Measurement & Governance
- Support campaign performance reporting, including digital metrics, KPIs, and ROI indicators.
- Ensure accurate tracking of deliverables, budgets, and invoices related to marketing execution.
- Maintain organized records of campaigns, assets, and results for internal reference and audits.
Revenue Pipeline and Project Management
- Support the management and reporting on the revenue pipeline, project status, successes, and challenges related to marketing VAS.
- Support day-to-day management of marketing VAS client engagements and project proposals.
- Oversee all administrative deliverables related to client marketing project management and VAS.
Key Competencies
Core Capabilities
- Innovative, and creative thinker with commercial acumen and strong execution mindset with high attention to detail.
- Superior negotiation skills leading to timely and acceptable resolutions, sales skills.
- Marketing Commercial acumen, Marketing data familiarity and Influencing skills are critical.
- Proven ability to manage multiple workstreams and deadlines simultaneously.
- Excellent coordination and project support skills.
- Clear and confident written and verbal communication skills.
- Solid interpersonal skills and collaborating with cross functional teams.
- Should understand key P&L drivers and leveraging the relevant aspects to build effective business cases.
- Project management skills and ability to present to senior stakeholders
Digital Marketing Strength
- Solid experience in digital marketing execution, including social, paid media, content, and performance tracking.
- Comfortable working with digital metrics, dashboards, and reporting tools.
- Understanding of digital customer journeys and optimization principles.
Ways of Working
- Highly organized, proactive, and self-driven.
- Comfortable working in a fast-paced, hands-on environment.
- Client relationship and management skills
- Adaptable and solutions-oriented
- Strong self-management skills including demonstrable drive and energy.
- Able to work with minimal management oversight.
- Possess real passion for influence and advocacy, and a drive to always push and apply new approaches/thinking
- Demonstrated track record in the management of external clients, agencies, and the development of through the line campaign materials.
- Multicultural sensitivity and a commitment to drive inclusive culture.
- This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.
Qualifications
Preferred Qualifications:
- Bachelor’s Degree in business or a related field with a marketing foundation
- 4+ years of relevant experience in a marketing execution, digital marketing or campaign support role
- Demonstrated marketing strategy and campaign management, particularly in digital first campaigns.
- Demonstrated selling skills and client engagement skills.
- Strong analytical skills to establish, track and improve KPIs and return on investment and other measurement tools.
- Understanding of media strategy and planning
- Digital Marketing skills
- Negotiation skills
- Is a strong team player, able to work on multiple projects and in a multi-functional team Personal resilience – able to maintain an emotional balance in the face of pressure and high-performance expectation
- Is comfortable working in a fast paced, hands-on, growth orientated work environment, must be adaptive to change
- Is self-confident and able to think on their feet.
- Strong personal motivation and commitment
- Is proactive and demonstrate initiative.
- Has strong commercial acumen
- Strong problem-solving skills
- Excellent presentation skills
- Strong time management skills
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