Marketing Specialist - Head Office (Midrand) at Dis-Chem Pharmacies

Job Description

• Dis-Chem Pharmacies has an opportunity available for a Marketing Specialist for their Head Office in Midrand. The main purpose of the role is to coordinate and execute all marketing initiatives (including Digital and Social Media) of Dis-Chem Health, working in close collaboration with the Dis-Chem marketing team, our insurance subsidiary (Kaelo), our insurer (Centriq) and other relevant stakeholders (internal and external). The role will ensure that all parties are aligned on the Marketing Strategies, planning and execution of Successful Marketing Campaigns to drive demand generation to support the growth of the category.

Minimum Requirements:

Essential:

• Grade 12 / Matric or Senior Certificate
• Marketing Degree or Equivalent
• Minimum 3 years Marketing experience 

Advantageous:

• Marketing experience in the Insurance Industry

Job description:

Marketing Planning & Execution

• Develop well designed marketing content for Dis-Chem Health advertising campaigns, including but not limited to social media, website and newsletter as required.
• Create and manage project plans and timelines to deliver marketing campaigns on time and escalate any issues that may prevent on-time delivery.
• Conduct effective marketing campaigns to promote brand awareness to consumers for the Dis-Chem Health
• Measure the effectiveness of campaigns and achieve incremental increases in success of marketing campaigns and brand awareness
• Provide project management support for marketing activities including Campaigns, Special Projects Sponsorships and Events Management/Brand launches.
• Develop, document, implement, and manage repeatable and scalable campaign management processes.

Stakeholder Partnership

• Work collaboratively across departments and subsidiary companies to ensure that the advertising and marketing requirements are executed via the correct channels.
• Interact daily with stakeholders following the Dis-Chem’s customer service standards.
• Partner with internal marketing team and agency to launch content campaigns designed to drive and measure leads and increase brand awareness, ensuring adherence to approved Dis-Chem brand guidelines.

Research and Reporting

• Conduct market research to determine ad campaign strategies.
• Keep abreast of the current market trends and developments.
• Report all queries and findings to your Line Manager.

 General Administration

• Assist in the administration and reporting of the marketing campaigns, events, launches and ad hoc campaigns and proposals.
• Update and maintain the marketing database.
• Ensure all tasks are done in accordance with the procedures.

Competencies:

Essential:

• Knowledge of Marketing Practices and Principles, including digital marketing and social media. 
• Excellent communication skills both oral and written
• Business Acumen 
• Quality Orientation
• Self-management Skills
• Computer Skills – Microsoft Office (Word, Excel, PowerPoint, and Outlook). Google Analytics experience advantageous

Special conditions of employment:

• South African citizen
• Clear credit and criminal records
• Driver’s license and own reliable transport

Remuneration and benefits:

• Market-related salary 
• Medical aid
• Provident fund
• Staff account