National Manager: Group Brand Ambassadors (Centurion) at iMasFinance

Job Purpose:

To develop and implement strategies for existing & new employer groups, including , stakeholder relations, marketing, communication and sales strategies.  To promote and entrench the iMasFinance brand and drive awareness to acquire new business, grow and penetrate current business

Job Outputs:

• Create industry awareness and unlock business opportunities for iMasFinance
• Identify, build and maintain strong relationships with market, economic sectors, industry, business, labour, government and  public stakeholders to unlock business opportunities
• Identify new markets and business opportunities and sign-on identified employer groups in line with strategic objectives
• Initiate, negotiate and conclude contracts  with key employer groups and  stakeholders
• Develop a comprehensive strategy per identified employer group, including marketing, communication and relationship strategies to grow business within identified employer groups
• Implement marketing strategy and plans for each specified target group
• Identify and create communication/marketing channels within each group
• Develop and implement marketing campaigns in collaboration with Corporate Marketing for identified participating employer groups
• Oversee and monitor the marketing, communication and relationship management strategy and plans as defined per sales strategy and priorities
• Continuous communication of value proposition to the groups and members
• Provide feedback to internal stakeholder and propose solutions to optimize business opportunities by improving the customer experience and/or business processes
• Reporting on all marketing actions, relationship actions, functions, exhibitions, special promotional events or communication campaigns and the results/impact thereof eg. penetration/sales results
• Lead, manage and coordinate the Group Brand Ambassadors Department and portfolio and accountable for its performance, people development, administrative and digital excellence

Qualifications:

• Diploma/Degree in Marketing/Communication/Public Relations / Business Management or equivalent (essential)
• Post-graduate qualification will be an advantage (recommended)
• Computer literacy
• Valid driver’s license (Code 8)

Experience:

• Minimum of 5 years’ extensive experience in a marketing, sales and/or relationship management
• Experience in a senior management role will be an advantage
• Experience in development and execution of sales, marketing and/or relationship management strategies
• Proven record for achieving sales targets and improving sales
• Experience in events project management

Knowledge and Skills:

• Applicable legislation e.g. FICA and NCA application knowledge, etc.
• Excellent customer relationship management skills on senior level
• Strong negotiation and presentation skills
• Advanced written and verbal communication skills and proficiency in English