Off Trade Sales Representative at The Heineken Company

Purpose of the Job

To sell and promote Heineken Beverages' Brand portfolio in retail space and counter services by creating brand awareness and building brands in line with strategic objectives. The areas of work include Gugulethu, Philippi, Langa and Mitchells Plain.

Key Responsibilities

• Maintaining and developing relationships with existing and new customers.
• Achieve monthly sales targets through new business and upselling current customers.
• Use data to inform customers’ understanding of which products can help them reach their goals and how to achieve this.
• Identify and pursue new business opportunities and maintain a healthy pipeline for future deals.
• Present products to customers in a professional and knowledgeable manner
• Conducting market research to keep up to date with industry trends and competitor activity.
• Build and maintain a strong brand image.
• Communicate and collaborate with other members of the sales and marketing team.
• Drive and maintain Accessibility, Affordability, Availability and Activation
• Run price driven promotions.
• Maintain call strike rate in accordance with targets.
• Share and implement new ideas regarding sales and improving effectiveness of the sales teams and/ or the effectiveness of marketing activities.
• Take responsibility for personal improvement and skills development.
• Follow Heineken Beverages’ policies and procedures and identify opportunities for continuous improvement.

Job Requirements

• A bachelor's degree in Sales, Marketing, or a related field is preferred. Relevant industry training and certifications are an advantage.
• A minimum of 3 years of sales experience
• Relevant experience within the Alcoholic Beverage or broader FMCG industry would be preferable.
• Proven track record of meeting or exceeding sales targets
• Numerical and business acumen experience
• High levels of energy, persistence, drive as well as a sense of urgency.
• The ability to work optimally in a high performance and competitive environment.
• Ability to plan realistically and take action to deliver on time.
• Excellent negotiating skills to gain commitment to solutions by using your influencing and networking skills.
• Have a passion for customer service by making clients and their needs a primary focus.
• Strong analytical and problem-solving skills.
• High versatility to adapt to changing environment.
• Ability to effectively manage customer relationships.
• Ability to communicate effectively across all levels.