On Premise Key Account Marketing Specialist at Red Bull

The role of On-Premise Marketing is to lead the channel marketing strategy with the aim to position Red Bull as the #1 brand for the consumer and trade. Achieved by increasing visible distribution, building Red Bull's relevance and increased use across the entire On-Premise channel. The On-Premise Key Account Marketing Specialist implements the On-Premise marketing strategy within Key Accounts (National Casual Dining, Lodging, Casual Dining, QSR and Catering customers). Delivering leading marketing programs that secure new business opportunities, whilst expanding execution and driving demand

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

CONSUMER MARKETING CONCEPTS

• Create, develop, and implement On Premise marketing activities across National Key Accounts customers
• Manage the creation and delivery of marketing activities and understand customer requirements to maximize impact
• Ensure programs support goals of securing new business, driving demand and expanding execution within existing accounts
• Align relevant national accounts with important marketing opportunities

BUILD THE BRAND IN NATIONAL ON-PREMISE KEY ACCOUNTS’ OUTLETS

• Uphold brand standards across all activations
• Integrate national brand activation calendar into the channels
• Coordinate with the On-Premise Marketing team and brand to develop account messaging strategy that aligns with the company programs
• Work to protect brand equity in all activations
• Be the expert in Red Bull marketing opportunities and projects for customer partners
• Development of activation plans and toolkits for selected key customers to drive distribution and volume by ensuring we look like number 1 & win vs competition

INDUSTRY MARKETING CONCEPTS

• Support in the development and delivery of an industry leading staff engagement platform that targets decision makers, managers and frontline staff with sales strategies, training and incentives to make Red Bull the No. 1 brand they want to work with.
• Create tools and systems to track & measure the channel impact of key initiatives and evolve plan to maximize investment.
• Manage channel incentives from start to finish engaging customers in WORB events helping to set sales KPIs for activity and relevant measurement tools to track results.
• Manage and oversee all performance drives within National Key Accounts Universe

REPRESENT RED BULL MARKETING IN CUSTOMER MEETINGS AND PLANNING SESSIONS

• Be the expert in Red Bull marketing opportunities and projects for customer partners
• Work with marketing counterparts (e.g. Sports, Gaming, Culture and Brand for account programming integration)
• Understand consumer needs and align with Red Bull Brand and On Premise strategic priorities
• Represent the brand to promote business opportunities
• Combine the On Premise strategy and marketing programs to activate National Key Accounts at scale

INSIGHTS

• Set KPI’s for channel marketing activity tracking & reporting effectiveness and making recommendations on how to improve ROI.
• Manage case study reporting for the channel monitoring updates monthly and supplying updates to the on key insights and impact of key activity.
• Support on the implementation of category management capabilities in the On-Premise department for Catering and QSR
• Developing compelling selling in PPT based on key Insights (Consumer and Industry
• Uncover important On Premise trends and opportunities and develop marketing solutions

AGENCIES

• Work with 3rd party suppliers managing creative, development and delivery of marketing concepts / tools.

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:

• 3+ years’ experience Key Account management / customer marketing.
• Excellent communication, organizational and presentation skills
• History of developing successful marketing programs
• Thrive in fast paced environment and maintain high pressure situations with composure
• Experience presenting in customer meetings
• Strategic and exceptionally Creative mind
• Experience using insights to inspire actions
• Knowledge of the On Premise industry and trade are required
• Passion for establishing new business partnerships