Online Advertising Campaign Administrator at The Citizen news

The Campaign Administrator coordinates the creative, trafficking and reporting for the client and is responsible and accountable for setting up, managing, optimising and troubleshooting campaigns. This position requires excellent organisational skills along with the ability to manage critical follow-up on a wide variety of issues.

The ideal candidate will be a detail-oriented, self-motivated individual able to work effectively within a team environment. He or she must possess the ability to manage significant volumes of digital campaign details and issues while remaining organised and highly responsive to internal and external client needs.

Accountabilities

Campaign management and advertising administration

• Manage direct and programmatic advertising campaign trafficking through the company’s ad server technology platforms.
• Reserving and booking of online campaigns in line management and reporting of client campaigns.
• Providing screenshots on the appropriate The Citizen template for live campaigns.
• Set up and implement advertising campaigns in accordance with contractual obligations.

Digital advertising campaigns, including performance optimisation and implementation of advertising

• Actively manage the operational advertising relationship between the business and advertising clients, communicating with and updating advertisers regularly.
• Ensure advertising set-ups and click-through URLs are correct at all times during the campaign period, optimising campaigns to meet client expectations.
• Manage the online campaigns by monitoring the campaign results to ensure accurate and effective implementation, management and reporting of client campaigns.

Campaign reporting and ad server reporting including inventory reporting and forecasting

• Detailed post campaign reporting, analysis and recommendations on improving campaign performance and compiling inventory checks for the sales team.
• Provide feedback and meet the required reporting requirements as requested by advertising clients (either manual or automated reporting).
• Check all campaigns that have ended and send through campaign ending reports to relevant people.
• Inform the relevant parties of campaign status weekly.
• Run inventory reports and forecast reports to determine amount of traffic on sites and by request.
• Monthly reports for inventory; provide the team with accurate forecasts on available inventory when requested.

Other Requirements

• Valid driver’s license
• Own reliable vehicle
• Own cellphone
• Solid employment references
• Clean criminal record