Aramex is a provider of comprehensive logistics and transportation solutions. Established in 1982, as an express operator, Aramex rapidly transformed itself into a global brand recognized for its customized services and innovative multi-product offering. Our range of services includes international and domestic express delivery, freight forwarding, integrated logistics solutions, consumer retail services, and e-commerce solutions. At Aramex, our unique business model and commitment to innovation drive every strategic decision
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Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting
Lead and support the implementation of our paid marketing strategies to drive awareness, leads, app downloads and revenue growth
Generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies
Measure and optimize our paid marketing using vendor-specific reports, Google Analytics and Tableau
Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
Collaborate with marketing teammates to maintain a consistent brand voice and message across all Marketing channels
Work with the Content Strategist & creative team to craft landing pages and lead-gen forms for our content to distribute through relevant paid programs
Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
Monitor market intelligence and keep track on competitor movement and market situation
Minimum Requirements
+8 Years’ experience in B2B & B2C Performance Marketing.
Expert knowledge in Microsoft Excel
Experience with Appsflyer and Tableau a plus
Degree in Marketing, Digital technologies or similar relevant field preferred
In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Instagram, and more), and content distribution and placement networks
Competencies & Skills
Outstanding communication, presentation and leadership skills
Thorough understanding of mobile attribution
Excellent organizational and time management skills
Strategic thinker with great analytical skills
Extremely data-driven and detail-oriented
Analytical skills; ability to interpret data and insight to drive improvement.
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