Paid Social Media Specialist - Umhlanga at Hollywoodbets

You Bring:

• Relevant Degree in Marketing, Digital Technologies, or relevant field
• Valid Driver’s License
• 2 - 4 years of experience in social media advertising, with a proven track record of delivering results.
• Strong knowledge of social media platforms, advertising tools, & analytics, especially Facebook, Twitter, LinkedIn & Google (in reference to YouTube) Ads Manager.
• Experience with A/B testing, campaign optimization, & budget management / pacing.
• Experience with setting up effective pixel tracking, including server-side tracking.
• Strong knowledge in audience building, including custom & lookalikes.
• Experience with in-app advertising & knowledge of on-platform app integration.
• Excellent written & verbal communication skills, with the ability to write compelling ad copy & reports.
• Strong analytical skills & attention to detail, with the ability to interpret data & draw actionable insights.
• Ability to work in a fast-paced, dynamic environment & manage multiple projects simultaneously.
• Creative mindset & obsession with digital marketing.
• Ability to work on weekends and overtime as required

What You’ll Do For The Brand:

• Develop & execute paid advertising campaigns on all Hollywoodbets social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, YouTube & Snapchat.
• Monitor & optimize campaigns to improve performance & achieve KPIs, such as but not limited to -ROAS, CPC, CTR, & CPAs.
• Regular A/B testing & reporting on findings.
• Conduct audience research & segmentation to target the right audience with the right message – including audience creation e.g. custom & lookalikes.
• Initiate required audience tracking for all ad accounts when necessary.
• Create effective digital funnels that acquire, remarket & retain customers.
• Create & manage ad creatives, including copy, images, videos, & linking pages
• Collaborate with internal teams, such as product & design, to ensure alignment & consistency in messaging.
• Work closely with the Social Media Manager to ensure the alignment of strategies
• Analyze campaign data & provide regular (weekly, annual & quarterly) reports on performance & insights to the Social Media Manager.
• Stay up-to-date with the latest trends, features, & best practices in social media advertising