Principal Partner Alliances Marketing Specialist at NTT Ltd.

Your day at NTT DATA

• The Principal Partner Alliances Marketing Specialist is a highly skilled subject matter expert focused on managing and optimizing marketing efforts related to partnerships and alliances.
• This role plays a crucial role in collaborating with partner companies to create joint marketing initiatives that drive brand visibility, lead generation, and business growth.

Key responsibilities:

• Collaborates with partner companies to develop joint marketing strategies and plans that align with the goals of both the organization and partner company.
• Plans and executes the Alliances Partner Annual and/or multi-year strategic marketing plans supporting the business development agreements between the company and Alliances Partner.
• Plans, coordinates, and executes joint marketing campaigns and demand generation activities that leverage the strengths of both the company and its partners.
• Works with relevant teams to create compelling and relevant marketing content, including collateral, whitepapers, webinars, and presentations, that showcase the joint value proposition.
• Organizes and participates in joint events, seminars, workshops, and webinars that highlight the combined capabilities of the partnering entities.
• Develops strategies for lead generation and customer acquisition by leveraging the reach and customer base of partner companies.
• Collaborates with partners to share marketing data and insights, analyze campaign performance, and refine strategies.
• Creates and manages marketing collateral, materials, and resources that communicate the value of the partnership to both internal and external stakeholders.
• Utilizes marketing automation platforms and CRM systems to manage joint marketing efforts, track engagement, and measure ROI.
• Enhances brand visibility and market presence through joint marketing efforts that highlight the combined strengths of the organization and partner companies.
• Works closely with sales, product, and marketing teams to ensure alignment of partnership initiatives with broader business strategies.
• Performs any other related task as required.

To thrive in this role, you need to have:

• Strong interpersonal skills to build and nurture relationships with partner contacts and internal stakeholders.
• Extended proficiency in various marketing disciplines, including campaign planning, content creation, and lead generation.
• Effective project management skills to coordinate and execute joint marketing initiatives within timelines and budgets.
• Excellent written and verbal communication skills to articulate partnership value propositions and convey marketing messages.
• Capability to analyse marketing data and metrics to measure the success of joint initiatives and optimize strategies.
• Ability to negotiating partnership agreements, contracts, and terms that benefit all parties.
• Team-oriented mindset with the ability to collaborate across different departments and functions.
• Extended familiarity with marketing automation platforms, CRM systems, and analytics tools.
• Extended understanding of the IT services industry, market trends, and customer needs to identify suitable partnership opportunities
• Creative thinking to develop innovative joint marketing campaigns that stand out in the competitive landscape.
• Results-Orientated with the ability to focus on achieving measurable outcomes, such as increased brand visibility, lead generation, and revenue growth.

Academic qualifications and certifications:

• Bachelor's degree or equivalent in Marketing, Business, Communications, or a related field.
• Relevant certifications in partner management, marketing automation platforms (e.g., HubSpot, Market), or related areas is desirable.

Required experience:

• Extended demonstrated experience in marketing roles, especially in B2B marketing, alliance management, or partner marketing.
• Extended experience in managing or collaborating with partners in a B2B context, ideally within the IT services or technology sector.
• Extended demonstrated experience in planning, executing, and measuring joint marketing campaigns with partner organizations.
• Extended experience in management and development of partnership value propositions collateral.
• Proven ability to manage multiple projects simultaneously, ensuring timely execution and successful outcomes.
• Extended experience with marketing automation platforms, CRM systems, and analytics tools used to manage partner marketing campaigns.
• Extended experience in analysing marketing data and using insights to optimise joint marketing initiatives.