Product Manager: Consumer at Pharma Dynamics (Pty) Ltd

Key Responsibilities

Strategy and Planning

• Achieve and exceed set brand and portfolio targets, in line with planned requirements.
• Develop brand strategies aligned to divisional requirements as set out by the Divisional Marketing Manager.
• Ensure effective implementation of strategies down the value chain and in partnership with RSM’s and Reps
• Ensure compliance with and adherence to the Marketing Code Authority principles as enforced and approved by the company.
•  Ensure that activities always comply with relevant legislation, ethical standards, and company policies.
•  Effective planning, budgeting, and advertising management
• Forecast accuracy
• Align with the Marketing Manager and cross-functional stakeholders to ensure strategies align to business goals.
• Work with the National Key Accounts Manager to ensure listings of Pharma Dynamic products at Key Accounts
• Work with Business Development Manager and Business Analyst to identify new opportunities and provide market intelligence for launch decisions
• Achieve top and bottom-line objectives as per Organisational goals
• Recommend and assist sales with market penetration strategies to reach expectations.

Management

• Comply with set administration and operational (SOP) standards.

Review and approve:

• Marketing material sign-off
• Packaging material sign-off
• CCP acknowledgement
• Expenses
• Advertising

Research, develop and manage:

• Brand plans
• Divisional budgeting and spending along with monthly tracking analysis
• NPL market success
• Pricing Strategies to meet revenue and profitability goals
• Forecasting (stock provisions) - Tracking of market share and evaluating any changes in the market to allow fast reaction to competitor activities
• Marketing Code and internal process adherence

Networking

• Attend congresses as required
• Work in field with TM’s (reps) to ascertain their implementation of strategies and effective use of promotional material
• Identify training gaps in field (product, education, implementation)
• Manage and improve external stakeholder relations and company reputation
• Keep up to date with the latest pharmaceutical and consumer trends to optimise sales opportunities and ensure the team understand how best to implement the relevant information to their customers.
• Monitor competitor activity and competitors’ products and provide timeous feedback to internal commercial stakeholders.

Digital and automation:

• Update and utilise:
  • CRM application to detailing app
  • Sales systems
  • Sales training and induction
  • SmartPharm
  • POS utilization measures

Requirements

PRE-REQUISITES

Education:

• Preferred: Business Degree and / or appropriate industry related - tertiary qualification with industry appropriate marketing experience for OTC brands.  Experience in Eye Care will be an advantage.

Experience:

• Greater than 3 years’ experience in pharmaceutical industry with focus on consumer facing marketing.