Product Manager: Scientific at Pharma Dynamics (Pty) Ltd

Key Responsibilities

Strategy and Planning

• Achieve and exceed set product and portfolio targets, in line with planned requirements.
• Develop product strategies aligned to divisional requirements as set out by the Divisional Marketing Manager
• Ensure effective implementation of strategies down the value chain and in partnership with RSM’s and Reps
• Ensure compliance with and adherence to the Marketing Code Authority principles as enforced and approved by the company.
• Ensure that activities always comply with relevant legislation, ethical standards, and company policies.
• Effective planning, budgeting, and advertising management
• Forecast accuracy
• Align with the Marketing Manager and cross-functional stakeholders to ensure strategies align to business goals.
• Work with the Access Marketing Manager and National Key Accounts Manager to ensure inclusion of Pharma Dynamic products on medical aid formularies, tenders and KA listings
• Work with Business Development Manager and Business Analyst to identify new opportunities and provide market intelligence for launch decisions
• Achieve top and bottom-line objectives as per Organisational goals
• Recommend and assist sales with market penetration strategies to reach expectations.

Management

• Comply with set administration and operational (SOP) standards.

Review and approve:

• Marketing material sign-off
• Packaging material sign-off
• CCP acknowledgement
• Expenses
• Advertising
• My Dynamics content

Research, develop and manage:

• Brand plans
• Divisional budgeting and spending along with monthly tracking analysis
• NPL market success
• Pricing Strategies to meet revenue and profitability goals
• Forecasting (stock provisions) - Tracking of market share and evaluating any changes in the market to allow fast reaction to competitor activities
• Marketing Code and internal process adherence

Networking

• Attend congresses as required
• Work in field with TM’s to ascertain their implementation of strategies and effective use of promotional material
• Identify training gaps in field (product, education, implementation)
• Manage and improve external stakeholder relations and company reputation
• Keep up to date with the latest pharmaceutical and medical trends to optimise sales opportunities and ensure the team understand how best to implement the relevant information to their customers.
• Monitor competitor activity and competitors’ products and provide timeous feedback to internal commercial stakeholders.

Digital and automation:

Update and utilise:

• CRM application to detailing app
• Sales systems
• Sales training and induction
• My Dynamics & SmartDoc
• POS utilization measures

Requirements

PRE-REQUISITES

Education:

• Preferred: Business Degree and / or appropriate industry related - tertiary qualification and / or matric with industry appropriate sales and business diploma.

Experience:

• 3 – 8 years’ experience in pharmaceutical industry
• Experience in metabolic disease and, or rare disease