Publishing Manager: Stores Channel at TFG (The Foschini Group)

Key Responsibilities:

Meet store acquisition targets for subscriptions across TFG stores

• Agree targets with VAS Ops and business across all available sales mechanisms (Point of Sale and digital platforms) within TFG stores
• Communicate targets to media product managers for budget purposes and to VAS Ops for Profit Allocation alignment
• Achieve store acquisition budget targets as set out in July reprojections 

Negotiate, plan and execute acquisition campaigns with trading companies

• Drive target and actual subscription growth in stores channel 
• Negotiate and execute staff and customer facing acquisition campaigns across TFG trading companies 
• Ensuring relevant campaign marketing collateral is designed and distributed timeously in conjunction with VAS marketing 
• Use of magazine “Exclusive Offers” and brand editorial coverage (e.g. magazine covers and features) in customer facing campaigns 
• Negotiate space in stores for promotional material (short-term campaigns and permanent marketing presence). 
• Business ownership of all media store campaigns (incl. Jet Club) and incentives across TFG
• Launch and drive subscriptions of Jet Club and digital magazines on the digital platform, DAS (launch date Nov.7, 2024) 
• Drive prioritisation of launch of digital magazines at POS (CR lodged)
• Strategize and deliver joint campaigns across the VAS portfolio with TFG Insure, TFG Connect and Hi
• Attend weekly and monthly store channel and VAS meetings as media stores representative
• Drive internal and external partner forums and meetings for channel and profit growth 

Channel reporting

• Weekly reporting of channel target vs. actual at Media Exco
• Understanding and inclusion of trading co. profit allocation performance on media related targets
• Presentations to trading company marketing forums, head of ops forums, (and trading company Exco’s where required)

Training

• Ensure staff and customer facing training and marketing material is provided (e.g. customer facing product information pamphlets)
• All staff training material updated on all platforms in conjunction with change management and training departments 
• Identify and recommend training requirements during store visits 
• Includes external agents (Metrosure, Edge, Tyme) where required

Store and internal mailing list responsibility (printed and digital magazines)

• Assess and advise on magazine distribution to stores (volume and magazine title to relevant stores monthly). Example:  Man magazine x 5,000 to Markham; Club magazine x 7,000 across all stores etc. Includes distribution of digital magazine links to all relevant parties.

Training

• Ensure staff and customer facing training and marketing material is provided (e.g. customer facing product information pamphlets)
• All staff training material updated on all platforms in conjunction with change management and training departments 
• Identify and recommend training requirements during store visits 
• Includes external agents (Metrosure, Edge, Tyme) where required

Stakeholder Management

• Builds and maintains strong strategic and goal-driven relationships with senior key role players across TFG 
• Maintains relationships with internal (TFG marketing, VAS Ops, TFG Insure, TFG Connect, and Hi) and external stakeholders & suppliers (Channel partners e.g. Dentsu Creative, Metrosure, Edge)
• Understanding of role of Dentsu Creative in magazine production and sales 
• Strong relationships with media product owners (brand and publishing managers)

Contracts

• Represent media in relevant contract negotiations and sign off 

Incentive management (with VAS Ops) 

• Agree (with business and Ops) incentive payouts for respective products and internal and external sales agents 
• Oversee “red flag” fraud process where multiple media products are sold to one customer
• One assistant reporting into this role (current secondment) on incentive float management and customer services in relation to multiple sales
• Management of clawback process / awareness of cancellation trends

Qualifications and Experience:

• Marketing, project management or other related qualification degree /diploma 
• Min 5 years retail operations and or/ marketing experience 

Skills: 

• Excellent organisational and coordinating skills 
• Ability to influence and persuade at executive levels
• Excellent presentation skills 
• High proficiency in Excel and PowerPoint 
• High attention to detail 
• High energy and enthusiasm levels
• Ability to work under pressure in a deadline driven environment 
• Excellent interpersonal and communication skills (verbal and written)
• Ability to work independently as well as in a team