Delivery of consumer insights to support the Metropolitan business towards the fulfilment of its purpose and strategic intent.
Requirements
Degree in Business, Economics, Psychology, Sociology, Anthropology, Behavioural Economics, Statistics or a related discipline
Post-graduate degree in Business, Economics, Psychology, Sociology, Anthropology, Behavioural Economics Statistics or a related discipline (advantageous)
3 years’ experience in designing and delivering consumer insights initiatives in a business context
Experience with various qualitative research methods
Demonstrable experience in lateral thinking for application in a business context
Duties & Responsibilities
Ensure a clear understanding of needs across the business, and identify unexpressed consumer insights needs to advance client centricity
Apply best-fit qualitative research methodologies and approaches to meet consumer insights outcomes across varied projects
Manage/collaborate with external service providers as applicable
Conduct end to end qualitative research in support of business objectives. In collaboration with quantitative specialists, apply and appropriately combine various methodologies towards achieving outcomes effectively and cost efficiently.
Disseminate insights and present findings to relevant stakeholders to inform business decision-making. Craft insights in an easy to consume story driven format across multiple reporting / sharing platforms (e.g. insight cards, presentations, infographics and more)
Guide and advise business stakeholders appropriately
Build and maintain exceptional relationships with all internal and external stakeholders
Manage stakeholder expectations and ensure that needs are consistently and reliably met within acceptable time frames
Encourage innovation and educate business stakeholders on the value and importance of applying consumer insights in the business
Make recommendations to improve client experience
Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service
Contribute to a positive work climate and culture
Demonstrate drive and energy towards continuous personal development to stay at the forefront of the field
Contribute towards innovation, change agility and collaboration within the team
Contribute to enhancing cost effectiveness of insights solutions
Utilise insights to understand and increase the value of clients and support the opportunities aimed at optimising revenue
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