Regional Senior Brand Manager - Self Care - AMET at Kenvue

Major Duties & Responsibilities

Brand Strategy Implementation and Execution Planning

• Full accountability to deliver in year NTS, GP & share targets and shape the Y2-Y3 plans
• Partners with senior management, lead-markets and cross functional teams in creating a robust End to End plans
• Conducts business reviews with the markets identifying new opportunities and the need to revise plans if necessary.
• Monitors market, brand performance, competitors, trends and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics.
• Leads the 3YOP Plan for priority Self Care brands.
• Works closely with EMEA squads to echo the needs of the cluster in regard to pipeline development, NPDs, NPIs, commercial innovations, assets / content /claims development for the cluster
• Leads & implements the end to end portfolio management, pricing, promotion and communication strategy across the cluster.

Deploying regional/global communication strategy

• Leads the communication planning for the cluster (comms priorities, calendar, media strategy).
• Provides input to regional and global teams for all content development needs and requirements.
• Adapts or transcreates regional/global campaigns, partnering with agency to amplify these campaigns across the cluster.       
• Acts as brand equity guardian for the cluster, ensuring consistency across all markets.
• Collaborates with local Brand Activation teams and healthcare professional team

Deploying new products (portfolio extensions, brand expansion to new markets)

• Based on local market knowledge, provides cluster inputs to regional/global team, from trade to regulatory requirements, for the development of future innovations.
• Leads cross-functional team to bring regional/global innovations into AMET (Supply Chain, Regulatory Affairs, Finance, gatekeeping).
• Assess potential of new products and develops business case.
• Leverages regional/global launch toolkit and adapts to the cluster reality, in partnership with other functions.