Retail Media Manager SSA at Colgate-Palmolive

Job Summary:

• The Retail Media Manager role will focus on driving commercial campaigns through retail media and owned digital marketing channels with the objective to drive full funnel activity, sales uplift and media spend ROI in coordination with Digital Commerce & Brand Marketing teams.
• End-to-end planning and management of the retail media process will be managed by this resource for the selected retailers. This entails delivery of media strategy, planning, negotiations and management once live. This role will also translate brand, marketing and creative strategies into retail media channel executions. 
• The Retail Media Manager will report to the Digital Transformation Director, SSA and will work cross functionally by working closely with the Digital Commerce Shopper Development Manager to strategize, plan and buy all retail media campaigns across selected categories and customers. 
• The resource will also be responsible for all reporting and optimization of retail and digital media endeavors alongside the media agency partner. 

Key Responsibilties: 

Media buying, strategy & planning

• Drive retail media integration into brand experience planning 
• Create and manage retail media flow plans per retailer
• Deliver retail media planning grids
• Develop best in class retail media strategies alongside digital commerce team across selected retailers 
• Manage paid retail media advertising budgets to optimally achieve sales and business KPIs in collaboration with eCommerce team
• Collaborate with digital commerce team on retail media negotiations
• Ensure coordination between eCommerce, IBE and Brand Marketing teams to guarantee successful execution of retail media during Key eCommerce Events
• Collaborate with the eCommerce team to Assess the sophistication of retailer media network in market, agency scope, and continuously improve way of working based on the market need

Performance & Reporting of all retail media campaigns

• Measure Campaign Performance & Optimization
• Integrate data into analytics tools and processes (Datorama, MMM)
• Optimize campaigns to extract maximum value
• Manage, Apply and Propose Marketing Budgets/Campaigns
• Competitor Insights
• Customer Analysis
• Campaign Admin and Recon
• Assessment of new retail media solutions given scalability and costs optimization

Key Focus KPIs for performance tracking and optimizing 

• Commerce search share of shelf (paid Paid Search impression share)
• Avg click through rates
• Conversion rates / tracking
• Display Marketing
• Push / Messenger Marketing
• Social Media Marketing
• Email campaigns
• Campaign pages / home page
• Emerging Platforms like Influencer marketing
• 2nd Party data segmentation and delivering personalisation

Asset Management - content / creative that is shared to selected retail media partners 

• Manage/Improve assets across channels to support campaigns
• Agency briefing
• Landing Pages, Website, Ad Copy
• Banners, Videos, Campaign Assets
• Social Media and other Digital channels
• Thumbnails
• Optimize campaigns to deliver ROAS
• Integrate Creative X tool to improve creative performance across retail media campaigns

Growth and Expansion of retail media campaigns and JBPs

• Discovery, vetting paid networks, platforms, and mediums.
• Scale and focus what works and integrate learning from other
• Support with onboarding processes and integrations
• Contribute to and manage JBP workflows and commitments 
• Customer management and communications
• Ability to share media knowledge with Digital Commerce team to negotiate and input into trading terms with customers

Required Qualifications:

• A Bachelor's Degree in Marketing, business-related field, or relevant experience, Honours Qualification preferred
• Minimum 7 years experience - Retail Media Strategy, Retail Media Channels, Media buying, planning & strategy
• Prior experience with a variety of retail media marketing channels (Paid Search, On-site & off-site display, programmatic, Data Clean Rooms) is essential. Should be able to strategize, implement, and optimize campaigns across multiple platforms 
• Understanding of eCommerce channel dynamics
• Strong analytical skills with the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations

Required Technical Skills:

•  Understanding of marketing technology, including ad servers, DMPs, DSPs, SSPs and bid management tools.
•  Proficient in tools such as Google Analytics, Google Tag Manage and other analytics tools
•  Ability to work on customer provided tools
• Advanced knowledge of Excel, graphs, and formulas