Sales Representative - Western Cape at Vine Recruitment

• Our client, a company specialising in the sale and rental of forklifts, is seeking a dynamic, technically minded Sales Representative to grow its customer base and strengthen client relationships across the Western Cape.
• The ideal candidate will combine technical sales expertise with digital marketing skills, taking ownership of new business development, forklift sales and rentals, and creating engaging digital content to promote the business.

Key Responsibilities

• Identify and develop new business opportunities for forklift sales and rentals.
• Build and maintain relationships with existing and prospective clients.
• Conduct client visits and identify equipment requirements within the agricultural, citrus, logistics, warehousing and supply chain industries.
• Prepare quotations, follow up on proposals and negotiate sales and rental agreements.
• Promote forklift solutions that meet customers’ operational requirements.
• Assist customers with equipment financing enquiries and liaise with relevant financing providers where necessary.
• Develop and implement marketing initiatives to increase brand awareness and generate leads.
• Create original digital content, including photographs, videos, social media posts and promotional material.
• Manage the company’s digital presence and use online platforms to generate sales opportunities.
• Maintain accurate customer records, quotations and sales information using Pastel or other relevant systems.
• Monitor market trends, identify new business opportunities and provide feedback on customer needs and competitor activity.

Minimum Requirements

• Proven experience in technical sales, preferably within forklifts or earthmoving equipment, material handling, machinery or a related industry.
• Understanding of forklift sales, rentals and customer requirements.
• Strong communication, negotiation and relationship-building skills.
• Good digital marketing knowledge, including social media management and content creation.
• Ability to create content for media platforms
• Computer literacy, including experience with Pastel or similar accounting and quotation systems.
• A proactive, self-motivated approach with the ability to work independently and manage a sales territory.
• A valid driver’s licence and willingness to travel regularly to client sites.
• Valid Forklift license will be ideal

Advantageous

• Established contacts within the agricultural, citrus, logistics, warehousing or supply chain sectors.
• Experience with equipment financing and rental agreements.
• Knowledge of the Western Cape market.
• Previous experience selling or renting forklifts.

Ideal Candidate

• We are looking for a commercially driven, hands-on individual who understands technical equipment, enjoys building customer relationships and can confidently combine sales, equipment rentals and digital marketing to grow the business.