Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-...
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Campaign Planning & Optimization: Assist in planning, creating, and optimizing PPC and paid social media campaigns across platforms such as Google Ads, Bing, Facebook, Instagram, X, Snapchat, LinkedIn, and TikTok.
Keyword & Audience Research: Conduct keyword research, audience segmentation, and competitor analysis to inform campaign strategies and improve targeting.
Performance Monitoring & Analysis: Monitor and track ad performance metrics, such as impressions, clicks, conversions, reach, engagement, and ROI. Compile reports to analyze results and make recommendations for optimization.
A/B Testing & Experimentation: Implement A/B tests for ad creatives and audience targeting to improve campaign effectiveness and maximize ROI.
Budget Management: Assist in budget tracking and spend allocation across campaigns, ensuring efficient use of funds and adherence to budget goals.
Reporting: Prepare regular performance reports detailing key metrics, insights, and recommendations to improve campaign results.
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