Senior Brand Manager - Johannesburg at Haleon

About the role

• Join our team as a Senior Brand Manager where your strategic leadership and growth mindset will drive the evolution of our brands and leave a lasting impact.
• As a seasoned professional in this strategically important role, you will lead initiatives that unlock brand growth through compelling narratives, brand communication, and innovations that drive penetration.
• You will initiate, plan and achieve Haleon’s ambition of becoming one of the most innovative, best performing and trusted Consumer Healthcare Companies in South Africa.
• Reporting to the portfolio Marketing Manager (Pain Relief & Wellness roles) / to the Marketing Director (OHC role), with cross-functional teamwork and leadership required.

Key responsibilities

• All strategic and brand activities to achieve consumption, growth, sales, profit and marketing objectives.  
• Set and deliver 1-3 year portfolio led strategy.
• Lead the development of the marketing and communication strategy and plan by understanding business strategy, consumer and customer insights.
• Enhance brand equity and consumer experience.
• End to end P&L management and profit protection, stock forecast accuracy, management of A&P investment and ROI.
• Communicate effectively with all levels of the organization.
• Identify and resolve any issues or risks related to marketing governance.

Qualifications and skills

Essential

• A university degree with postgraduate qualification in Marketing, Communication or Commerce.
• Minimum 7 years brand management experience at Multinationals managing sizeable brands.
• Excellent strategic marketing skills, consumer understanding, strong P&L management & budgeting, cross-functional relationships and teamwork, decision making and accountability, demonstrated history of delivering results.

Preferred

• High performance culture
• Brand purpose & storytelling
• Team leadership
• Consumer first
• Customer focus
• DComm
• Understand Regulatory environment 
• Governance, Risk and Controls