Senior Communications Manager - Johannesburg at Nedbank

Job Classification

• REQ: 127853 - Refilwe Falatsi
• Cluster: Nedbank Wealth |Division: Nedbank Insurance | Functional Area: Client Experience
• Employment Equity Statement: Preference will be given to individuals from underrepresented groups.

Job Family

• Marketing, Communication and Research
• Career Stream
• Communications And Public Relations
• Leadership Pipeline
• Manage Self: Professional

Job Purpose

• Support the formulation of the communication framework in support of the Integrated Marketing and Communication Strategy and see it through to implementation.

Job Responsibilities

• Analyze and report on all aspects of communications coverage and impact by managing; coordinating and ensuring effective implementation of measurement and tracking tools to ensure success of delivery.
• Meet relevant communications guidelines to fulfil the Nedbank brand and trademark policy.
• Verbal and written engagement with internal and external stakeholders that promote the brand/CVP/EVP/product/service in support of the communications; marketing and business strategies and objectives.
• Apply knowledge and understanding of the business context to ensure credible and effective internal and external communication with stakeholders.
• Develop and/or assist the development of communications strategies across the applicable/relevant spectrum of communications disciplines including: reputation management; media; public relations; internal communications; brand marketing; advertising; marketing; digital; social media and new media and production of materials to deliver on business objectives.
• Apply integrated communications by using the relevant communications channels to enhance the communications mix and drive value.
• Apply knowledge of the communications field; industry and trends by providing advice; inputs and recommendations on business strategies; marketing initiatives and plans and campaigns.
• Drive vision for product plain language and content across customer journeys. 
• Drive alignment on style, voice and tone across channels. 
• Collaborating with multi-discipline practitioners and project stakeholders.
• Define and document standards, patterns, principles and processes to establish a unified approach to communications. 
• All content to align to our brand strategy, essence and promise. 
• Producing content that grows share of voice through always on content, online financial education, thought leadership pieces and social media. 
• Manage projects and copy requests from across the business, prioritizing tasks and managing approvals. 
• Influence and adapt to stakeholder feedback. 
• Support the achievement of the business strategy, objectives and values. 
• Ensure personal growth and enable effectiveness in performance of roles and responsibilities. 
• Seek opportunities to improve business processes, models and systems through agile thinking. 
• Ability to lead and manage a team ensuring effective performance management. 
• Contribute to a culture conducive to the achievement of transformation goals by participating in Nedbank Culture building initiatives (e.g. staff surveys etc.).

Job Responsibilities Continue
People Specification
Essential Qualifications - NQF Level

• Diploma

Advanced Diplomas/National 1st Degrees
Preferred Qualification

• BA: Journalism and media studies
• BA: Language and Literature
• BA: Communication

Essential Certifications
Minimum Experience Level

• 8 - 10 years in Communications and 3 - 5 years in management preferably in Financial Services and experience in copywriting. 

Technical / Professional Knowledge
Communication Strategies

• Writing, editing, proofreading, layout and design skills
• Ability to apply creative acumen to written and visual concepts
• Knowledge and understanding of business and marketing strategies and applying this to communications

Essential: 

• Certification in UX Writing, Content Strategy, UX or Design

Technical / Professional Knowledge
Communication Strategies
Governance, Risk and Controls

• Writing, editing, proofreading, layout and design skills
• Knowledge of the printing/publishing, broadcast, digital & social media industry practices & princip
• Ability to apply Integrated Marketing Communications by optimally applying the relevant communicatio
• Ability to apply creative acumen to written and visual concepts
• Experience in developing and implementing media/ advocacy and/or communication campaigns
• Ability to engage in a relevant and credible manner with internal and external stakeholders at vario
• Knowledge and understanding of business and marketing strategies and applying this to communications
• Company/Division/Cluster/Business Unit specific business knowledge

Behavioural Competencies

• Adaptability
• Building Partnerships
• Communication
• Decision Making
• Quality Orientation