Senior Director Marketing Africa at Biomerieux

We are looking for a Senior Director Marketing Africa who will work and grow within the Clinical operations department and will report the Vice President Clinical Operations Africa.

What will your responsibilities be?

• The Africa Marketing Director is responsible for driving the marketing strategy execution, and commercial enablement across the Africa region. Building on the GO.28 commercial model principles, the role ensures alignment with Global and EMEA strategic priorities, strengthens local marketing capabilities, and delivers a customer‑centric, market‑driven approach to portfolio management and business growth.
• The Africa Marketing Director leads the development and execution of Africa local marketing and communication plans to support an impactful commercial execution in the field, applying their experience of Africa to develop robust market and competitive insights in the absence of off-the-shelves data.
• The Africa Marketing Director will build and drive a strong Marketing team located in our different offices providing coaching, development, and performance leadership.

Your main responsibilities will be as follows:

Local Business Management

• Localize strategic priorities to drive sustainable business growth across clinical product lines, based on Global and EMEA priorities.
• Promote integrated solutions and cross-selling opportunities across product lines to position bioMérieux as a full clinical partner.
• Ensure optimized pricing strategies and value‑based approaches across the Cluster, leveraging strong value proofs.
• Prepare and manage the Africa marketing budget and contribute to long‑term business planning.

Executing Life Cycle Management

• Lead product lifecycle activities including local new product introductions, localization of segmentation, go‑to‑market strategies, and end-of-life management.
• Launch readiness and risk management.
• On‑market product performance monitoring.

Demand Creation

• Develop strong relationships with key opinion leaders, professional societies, distributors and strategic customers.
• Monitor regional market trends, customer needs, regulatory changes, and competitor activities.
• Market shaping and adoption strategy.
• Voice of Customer (VoC) collection and customer journey mapping.

Field Effectiveness Improvement

• Ensure strong cross-functional collaboration with internal teams: Commercial, Medical Affairs, Regulatory, Regional and Global Marketing teams, as well as with Distributors where applicable.
• Strengthen execution capabilities by enabling field teams with training, tools, localized messaging, and commercial enablers.
• Collect local inputs from field teams to inform forecasts.

Who are you?

• You hold a degree in Science and/or Business/Marketing.
• You bring 10 years’ experience in Marketing or Sales, ideally in In Vitro Diagnostics or healthcare sector.
• You demonstrate knowledge of Africa healthcare markets, distribution channels, and key stakeholders.
• You have experience in local or regional marketing roles within a matrix environment.
• You demonstrate pragmatism and a strong ability to generate insights from field teams, shaping strategy through assumption‑based decision‑making.
• You show strong strategic thinking and analytical capabilities, coupled with solid problem‑solving skills.
• You are fluent in English and French; proficiency in Arabic or Portuguese is considered an advantage.
• You are willing to travel across the region as required by the role.