Senior Manager: Marketing at Performing Arts Centre of the Free State (PACOFS)

Summary of duties:

• Develop sponsorships and commercial partnerships proposals to engage the private sector Develop and implement theatre audience development and theatre productions marketing plans. Develop and implement marketing and PR campaigns that drive ticket sales and space rentals. Establish beneficial media partnerships.
• Manage key stakeholder relations and engage them at a strategic level. Plan and execute public awareness (media campaigns) activities Manage theatre, audience development, marketing and communications units / staff Develop and review relevant policies and standard operating procedures.
• Support the Artistic Programme of the institution. Take full responsibility for revenue generation annual plan utilising the institution’s facilities. Product/ services promotion, Media engagements, Branding and Corporate visibility events Corporate communication and stakeholder culture studies. 

Minimum qualifications and experience:

• Recognized NQF 8 Degree in Marketing, Theatre Management, Communication or similar. A relevant master’s degree will be an added advantage.
• At least 5 years’ experience in Communication and marketing in a commercial or theatre audience development environment. Demonstrable experience in developing sponsorship proposals and experience in engaging potential funders