South Africa is the largest Coca-Cola market in Africa and consistently ranks among the best performing countries in the world of Coca-Cola. This impressive position is made possible by the hard work and commitment of our four bottlers, our canning operation as well as our employees, whose main vision is to benefit and refresh the people of South Africa. We’re proud to be a business unit of the Coca-Cola Eurasia and Africa Group, which is headquartered in Istanbul, Turkey. TheCoca-Cola Company has operations in more than 200 countries around the world and serves its beverages at a rate of 1.8 billion every day.
Manage the marketing plans and integration of plans in country/region with the relevant bottler. Also integrate plans with local commercial strategies together with Franchise team and bottler (objectives, Direct Marketing Expenses investments, tracking execution and success metrics, activity calendars, including Innovation projects and Integrated Marketing Experience Campaigns).
Provide input on Regional brand plans (activities, calendars, execution of allocated Direct Marketing Expenses) and local innovation opportunities.
Co-create on development of market-level innovation projects and provide market input for Africa Operating Unit led Integrated Marketing Experience campaigns (as applicable).
Oversee localization and real-time amplification of Integrated Marketing Experience campaigns within the country/region, providing input to relevant Integrated Marketing Experience team.
Manage brand activation at the local level, including Point of sale activations, consumer promotions, experiential marketing, and events (leveraging mkt assets), in coordination with bottlers.
Lead country/region marketing preparation and participation in key business System Review meetings. Support coordination of Franchise routines together with Franchise Managers.
Work closely with Platform services to ensure timely procurement process management and compliance related to brand activations.
Role Requirement
6+ years Significant market and leadership experience.
Bachelors Degree in Marketing or related fields
Direct experience with marketing activation/execution
Ideally experience working with The Coca-Cola Company external partners (bottlers and customers).
Experience working in cross-functional and cross-geographical teams is preferred.
Experience within FMCG environment is an added advantage
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