Senior Marketing Intelligence Specialist - JHB North at eMedia Investments

Description

• The incumbent would be required to oversee the team of Marketing Intelligence Specialists who are responsible for supporting the sales teams by arming with media consumption information and facts and providing go to market presentations for them to go out and sell airtime.

Ensure adherence to Company Policies

• Adhere to and ensure adherence to statutory regulations, organisational standards, policies and procedures

Team Performance and Development

• Assist in planning, scheduling, coordinating and supervising subordinate activities to ensure efficiency and achievement of goals

Research 

• Understand research and analyse data using specialist industry resources.
• Receive, understand, analyse and make industry research available to relevant sales staff and presenting findings to relevant stakeholders.
• Evaluate effectiveness of campaigns in order to inform future campaigns.
• Monitor, track and analyse all competitor activity.
• Identify target audience/s and analyse their characteristics, behaviour and media habits.
• Provide updates on all CPP deals.

Monitor Marketing Intelligence

• Supply competitor information, media landscape, audience insights, and brand insights information to sales department to relevant internal stakeholders in order to retain and grow business.
• Compile and submit reports to the Chief Commercial Officer, Group Head of Sales and other reports that may be required from time to time.
• Proactively identify trends that may affect current or potential revenue streams across channels.
• Prepare and submit media landscape updates to relevant internal stakeholders.

Client Liaison

• Manage Account Executive (AE) and client/agency relationships to build respect and trust in your judgment.
• Attend client/agency meetings, with AE’s.
• Attend external meetings such as BRC, Telmar, and The Nielsen Company.

Requirements

Qualifications

• Bachelors Degree in Marketing and/or Research and/or Media

Experience

• 3- 5 years in Media Research and Planning
• Language
• English - Advanced

Technology Proficiency

• MS Office Suite - Intermediate
• Arianna - Intermediate
• Telmar - Intermediate