Senior Marketing Manager , Marketing at Amazon

Key job responsibilities

• Coordinate campaigns across channels and products to support teams in creating and executing innovative advertising and brand campaigns to achieve brand goals.
• Based on the identified strategic approach, partner with cross-functional teams to drive the appropriate channel marketing mix with supporting campaigns, including advertising, social creative, and promotions.
• Manage external & internal agencies and creative partners.
• Create and write the appropriate campaign briefs, drive creative development, and own all aspects of the process including cost negotiations, schedule management, approvals, research and analysis.
• Partner with creative and media teams to develop and execute results-oriented campaigns that include traditional advertising channels (TV, print, OOH, digital), with a secondary focus on supporting select onsite and social creative needs.
• Work with advertising measurement tools and partner with research team to continually improve upon analytical success metrics related to advertising performance.
• Understand business, marketing, and legal constraints and opportunities to drive growth.
• Proactively plan to address new segment opportunities and react to unforeseen challenges.
• Drive development and execution of specific tactics and activities with cross-functional teams.
• Analyse the results of launched initiatives and drive improvements through scalable, efficient new processes to optimize our resources.

BASIC QUALIFICATIONS

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

PREFERRED QUALIFICATIONS

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint