Senior Paid Social Manager at Jellyfish Online Marketing

Responsibilities

Campaign Management Responsibilities

• Day to day management of digital media paid search campaigns (PPC) for assigned client accounts, focusing on net revenue and net profit (NPC) growth.
• Mastering, optimising and defining Jellyfish’s methodologies utilising third party and internal tools, required to deliver efficient and profitable Paid Social campaigns.
• Building out logical and audience focused media plans
• Leading the campaign strategy, researching potential marketing channels, analysing competitors, and adopting a robust test & learn approach.
• Critically analysing the performance of campaigns, identifying strategic opportunities, facilitating change to hit and exceed client expectations and KPIs.
• Project managing all activity and processes required to proficiently run and create campaigns.
• Producing client-facing reports, studies and presentations to Jellyfish brand standards including measuring forecasts vs actual and clearly articulating rationale for optimisation methodologies throughout campaigns.
• Maintaining an in depth understanding of Jellyfish’s marketplace and the social landscape to ensure delivery of best-in-class campaigns.
• Managing relationships with advertising partners and communicating account strategy, budgets, and performance.
• Demonstrates measurable success through the achievement of set KPIs. e.g. account turnover and profitability, campaign management, report generation/analysis and overall service.

New Business Support

• Support the Head of Social and Social Media Directors with; research, insight and support around datasets that lead to effective cross-channel media strategies and tactics.
• Pro-actively contribute and support the Head of Social and Social Media Directors with; research, insight and support around datasets that lead to effective cross-channel media strategies and tactics.
• Support Analysts to deliver insight reports based on predetermined scope.
• Build effective and logical media plans based on RFPs.
• Drive forward the RFP by collaborating and ensuring the response is integrated and aligned to the Social Insights and Content methodologies

Training

• Upskill other members of the team, where required, on best practice paid social campaign execution
• Support the wider team to improve their understanding of paid social
• Share best practice and knowledge with wider Jellyfish agency via lunch and learns, or other learning situations.

Best Practice and offering development

• Create bespoke and up-to date processes and frameworks to facilitate the growing use of paid social.
• Pro-actively work in partnership with directors and heads of other departments and divisions to ensure adherence to best practice in all areas.
• Pro-actively work with the Data and Planning teams to understand how paid social integrates with other media formats and channels
• Pro-actively work with the Head of Social and Director of Paid Social to develop our paid social product and processes within the agency.
• Collaborate and support the development and implementation of paid social media measurement frameworks and KPIs
• Develop the offering to include the latest tools, technology and techniques
• Work with data suppliers and other 3rd party data experts to help develop our data visualisation and presentation
• Interrogate and identify opportunities to build better paid social media plans and processes
• Act as a senior leader, mentor and coach to direct reports and the wider team.
• Set examples of best behaviour and delivery of high standards in every communication
• Work with the senior team to identify skills gaps and support personal development plans across the department

Deliverables

• Demonstrates measurable success through the achievement of set KPIs. E.g. account turnover and profitability, campaign management, report generation/analysis and overall service.

Knowledge & Experience Requirements

• An in-depth knowledge of the technologies and processes involved in running Paid Social campaigns
• Advanced knowledge & experience of using Facebook Power Editor and Twitter Ads Manager
• Substantial experience in digital marketing account management; with previous accountability for annual billings in excess of R2M.
• Facebook Blueprint certified; Google Advertising Fundamentals Exam a plus
• A good understanding of Google analytics and other web analytics packages
• Advanced knowledge of Microsoft Excel and PowerPoint. (Experience using the Google Suite would be advantageous).

Skill Requirements

• Is commercially astute, identifies and pro-actively recommends opportunities to the Director of Paid Social or other senior leads
• The ability to critically analyse data and provide actionable insights
• Possesses strong business writing skills and able to produce high quality documents.
• A self-starter who is highly motivated and passionate about social media and paid social
• Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks.
• Exhibits a high level of attention to detail.
• Possesses strong interpersonal skills, particularly influencing and listening skills.
• Possesses strong customer telephone and face to face skills.
• Is a confident and articulate presenter.
• Proven ability to proficiently chair meetings.
• Possesses the requisite Project Management skills required to ensure seamless standards of service and delivery.
• Possesses strong software skills that support the delivery of high quality client facing documents.

Key Attributes

• A self-motivated individual with a high level of enthusiasm
• Exhibits a high level of attention to detail.
• Highly analytical and data driven.
• Numerate and articulate.
• An outgoing, positive thinker, with consistent levels of evident enthusiasm.
• Flexible, versatile and copes well under pressure.
• Open, honest and direct, is comfortable in giving and receiving constructive feedback.
• Has high personal standards and promotes them in others.
• A valued team member, who upholds Jellyfish’s values and professional integrity at all times.
• Ability to work in a fast paced, dynamic environment on multiple priorities simultaneously, prioritising and coping well under pressure and with competing demands
• A desire to learn new skills
• Ability to think and act independently as well as collaboratively
• Ability to stay calm and demonstrate empathy
• Lives the Jellyfish boutique agency traits
• Lives the Jellyfish core values: Be Positive, Be the Solution, Be Accountable, Be Passionate