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  • Posted: Jul 28, 2025
    Deadline: Jul 31, 2025
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  • South Africa is the largest Coca-Cola market in Africa and consistently ranks among the best performing countries in the world of Coca-Cola. This impressive position is made possible by the hard work and commitment of our four bottlers, our canning operation as well as our employees, whose main vision is to benefit and refresh the people of South Africa. We’re proud to be a business unit of the Coca-Cola Eurasia and Africa Group, which is headquartered in Istanbul, Turkey. TheCoca-Cola Company has operations in more than 200 countries around the world and serves its beverages at a rate of 1.8 billion every day.
    Read more about this company

     

    Special Events Manager

    Job Description    

    • Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity in our Marketing department. 
    • We are seeking a talented individual with relevant skills and experience for a Special Events Manager position based in Nelspruit. The successful candidate will report directly to the Regional Sales Execution Manager. 

    Key Purpose Statement 

    • Develop and implement a Special Events plan aligned with the business strategy to drive brand relevance and support revenue and market growth. 

    Key Dimensions

    • Special Events Plan Execution - The effective execution of the Special Events plan 
    • Special Events budget - Adherence to allocated budget
    • OPEX Management - The effective management of overtime
    • Asset Management - Cooler, vehicle, and branding asset management
    • RACM Compliance - As per company standards

    Key Duties & Responsibilities    
    Key Outputs and Accountabilities 

    • Collaborate with the Brand and Commercial team to drive the national special events plan within the region which contributes to market share gains.
    • Collaborate with the Sales Execution and Commercial team to devise a regional annual special events plan and budget, aligned with the business strategy, which supports revenue growth.
    • Review the effectiveness of the regional and national plan and update it to drive optimal return on investment.
    • Drive and monitor the execution of the events plan, through the Special Events team, to ensure adherence of the plan in terms of event specific standards and requirements.
    • Devise a framework by event type or category to ensure event execution in accordance to relevant guidelines, standards and requirements. 
    • Maintain and develop, new and ongoing, stakeholder relationship which adds value to the brand and revenue. 
    • Identify event opportunities within the market that we operate within, which can be leveraged for brand presence and revenue exposure. 
    • Drive adherence to allocated budget by monitoring it and ensuring effective cost controls. 
    • Drive and ensure adherence to relevant health and safety and legal requirements related to special events. 
    • Draw and compile reports to present breakdown on product categories and subtrades targeted by special events, aligned to the business strategy.  
    • The effective management and maintenance of special event assets according to business plan. 
    • Monitor and/or drive adherence to relevant execution standards for Special Event customers and events. 
    • Coordinate required training and provide on-the-job coaching to drive Special Events capability. 

    Skills, Experience & Education    
    Qualifications & Experience 

    • A relevant formal qualification (e.g. Sales, Marketing, Public Communication).
    • At least 5-7 years within a Sales and/or Marketing environment.
    • Experience in an eventing and experiential marketing space will be advantageous.
    • Computer literacy (MS Office).

    Knowledge

    • Knowledge of the market.
    • Sales or Marketing principles and practices.
    • Relevant Company policies and procedures.
    • Relevant business systems. 
    • Product knowledge.
    • Business vision and objectives.
    • RTM principles.
    • Market execution standards, tools and measures.
    • Customer service standards.
    • Distribution systems.
    • An understanding and awareness of competitor trends and RTM.

    Deadline:29th July,2025

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to The Coca-Cola Company on ccba.erecruit.co to apply

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