Specialist – B2B Fleet Card & CRT Marketing at Astron Energy (Pty) Ltd.

Job Purpose

• Responsible for CVP development, deployment of processes, programs, and systems to optimize Astron Energy’s overall profit and loss for the Fleet Card proposition in alignment with Retail’s Marketing strategic imperatives.  
• Design and develop Astron Energy's CVP for fleet card solutions    
• Execute and implement comprehensive and integrated card/fuel payment solution marketing 
• plans, strategies, and tactics, to compliment and support retail operations to achieve desired sales     in Astron Energy 
• Drive card/fuel payment solution sales within the Region by leading and Drive move to service     
• excellence on the part of In-country Card Operations Specialists as far as the service offering is     concerned
• Card / Payment Solution Business Management
• Develop and manage third party relationships
• Managing 3rd party initiatives - Alliances

Financial Perspective

• Card Marketing Execution and Card Operations Management - Coordination of all aspects of proprietary and third-party card sales promotion and advertising, customer support and customer relationship management for Astron Energy.

Customer Perspective

• Develop fit for purpose fleet card CVP. Build and develop relationships with 3rd parties in the Region (e.g., banks, cards issuers, service providers, etc.) that will deliver joint tactical promotions, minimize costs, and improve profitability. These relationships need to be aligned and developed to ensure nationally 3rd party relationships are leveraged.

Financial Institutions (e.g., banks – insofar as alliance/co-branded card offerings exist);

• Work in close collaboration with the marketing teams  of the Alliance Banks to develop strong communications campaigns that promotes Astron Energy action in the area of payment systems
• Explore brand marketing opportunities or promotions within the Retail Card space (RFA conferences or other relevant brand awareness opportunities)

Business Excellence

• Deliver efficient card/ payment solution processing, administration, and customer support.
• Collaborate with Brand & Retailing teams to deliver excellent customer service.
• Continually monitor the National Card marketing operations’ progress relating to these procedures and execution against plans.
• Liaise with National Card Operations department to ensure that the offering to customers is delivered as proposed.
• Collaborates with Fiscal Services to ensure credit policies and procedures are in compliance with established policies. Responsible and accountable for all operational compliance issues.

People Management
Organisational Capability: Drive card/fuel payment solutions to enable sales within the Region . These activities include:

• Provide Training material for the education and motivation of the Alliance Bank sales  team
•  Providing strong customer service focus toteam
• Lead generation programs
• Coordinating activities of In-country Card Operations Specialists

Drive moves to service excellence on the part of In-country Card Operations Specialists as far as the service offering is concerned. These activities include:

• Analysis of performance and sales reports per country focusing on Customer NOI to determine overall levels of service offering               within the Area.Resolution (at National level) of any issues that have been escalated (from an In-country level.
• Assist in career planning and evaluateperformance.

Professional Qualification and Certifications:

• Degree in the field of Marketing, Business Management, Sales or related field

Work Experience: 

• 10-15 years marketing professional with experience in the Fuel or Fleet Banking Industry (Avis, Major Banking Fleets, etc ), CVP development and implementation. card and card technology, card processes, cost & margins and demonstrable track record of excellence.

Knowledge and skills:

• Demonstrated track record of experience in the following: 
• Conducting market research, understanding fleet card trends and customer preferences,   creating marketing strategy and budgets, overseeing the creation of marketing materials andcontent for increasing the Retail business sales.
• Customer relationship management
• New business development
• Mastery level knowledge in fleet card Marketing
•  Knowledge of the Oil Industry, fleet products and services, fleet card banking, retail network andsite automation
• Team leadership & development
• Business acumen including knowledge of business sectors, current market, and industry status. 
• Stakeholder management with the drive and persistency to perform, even at times of great  change and under strong pressure
• IT literate, able to perform basic analytical work with at least sufficient skilled with Outlook,   Excel, PowerPoint and Word
• Exhibit accountability, leadership and be a team player.
• Track record of integrity, honesty and a positive attitude.
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Experience with marketing automation and CRM tools